iZettle is inviting 6 small businesses to open their own flagship store in one of the most popular shopping districts in London – each of them for 12 hours only. Now the Swedish company is releasing a sneak peek into its upcoming campaign-stunt: The 12 Hour Store.
Together with 6 independent start-ups iZettle is getting ready to open a new store concept in central London. All we know so far is that it will be open for 6 days, 12 hours per day and each day it will be a new brand opening and closing the doors to the shop.
iZettle has teamed up with Forsman & Bodenfors, Independent Agency of The Year at Cannes Lions 2014, to bring entrepreneurship and passion to the frontiers of its first ever integrated campaign. The campaign usher in the notion ‘big things start small’, to bring out the devotees of small businesses and the passion it takes to build something, perhaps against all odds, from the ground up.… Read the rest