GoPro already owns the wearable video camera market which powered a very successful initial public offering of its shares this year. But how does the newly public company grow? By making the consumer drone market its own, reports the Wall Street Journal:
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GoPro Inc. is developing its own line of consumer drones to expand from its core business of making wearable video cameras popular with surfers and other sports enthusiasts, according to people familiar with its plans.
The company plans to start selling multirotor helicopters equipped with high-definition cameras late next year, aiming for a price tag between $500 and $1,000, according to these people.
The entry of a big consumer-electronics brand to the drone market signals how mainstream—and lucrative—the industry has become in just a few years. Consumers have flocked to unmanned aircraft in recent years as technology advances have made them smaller, cheaper and easier to fly, leaving regulators scrambling to keep up.