Watch And Learn

With thanks to Mark Pesce the Eris-like Zen of the Yes Men‘s Vivoleum culture jam of Exxon:

‘This, my friends, takes brains. But more importantly, it takes discipline and courage.

We’re talking about something that has to be planned weeks, if not months, in advance. We’re talking about something that requires a good knowledge of the M.O. of one’s quarry. We’re talking about something that requires not just adoption of temporary camouflage appropriate to the setting, but the ability to go into and the self-discipline to remain in a character that’s plausible enough to fool some very sharp cookies.

‘This, my friends, is true brilliance.’

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