BBC Worldwide Buys Lonely Planet

BBC Worldwide has purchased the Australian travel guide company Lonely Planet in a deal estimated to be $US203.4 million. Lonely Planet founders Tony and Maureen Wheeler have pocketed $A70 million from the deal, which BBC Worldwide hopes will strengthen its position as a digital lifestyles provider. The Guardian‘s Mark Sweney reports that BBC Worldwide has dispatched three online strategists to Lonely Planet’s headquarters in Melbourne, Australia, to migrate its content from LP’s bestseller guidebooks to online. Wired‘s Julie Sloane suggests LP become a Web 2.0 social network hub which Mark Pesce had suggested to LP in 2006 . . .

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