CPRF ’08: Radiohead, Nine Inch Nails & Disruptive Innovation

Web 2.0 experts, Wired‘s Chris Anderson and music industry pundits suggested Radiohead’s In Rainbows (2007) and Nine Inch Nails’ The Slip (2008) were going to disrupt the music industry.

In this presentation for Australia’s Communications Policy & Research Forum 2008 I discuss how Radiohead & NIN used the ‘label shopping’ phase to gain a better negotiation position with major labels, to develop options and alternatives, and to test new business models. It’s a presentation aimed at Australian policymakers and strategists, which Disinfonauts can use in their next creative project.

The presentation’s genesis came from this Disinformation story about Radiohead’s In Rainbows release.

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