Porn in the USA: Conservatives are Biggest Consumers

Ewen Callaway, New Scientist:

Americans may paint themselves in increasingly bright shades of red and blue, but new research finds one thing that varies little across the nation: the liking for online pornography.

A new nationwide study of anonymised credit-card receipts from a major online adult entertainment provider finds little variation in consumption between states.

“When it comes to adult entertainment, it seems people are more the same than different,” says Benjamin Edelman at Harvard Business School.

However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds.

“Some of the people who are most outraged turn out to be consumers of the very things they claimed to be outraged by,” Edelman says.

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