How Propaganda Works

Diatribe Media: In the 1920s, a woman smoking in public was taboo. The American Tobacco Company recognized that such a taboo cuts into a massive amount of profit, so they (along with Edward Bernays, father of propaganda) sent a group of women into a New York City parade. On cue, those women lit up “torches of freedom.” The New York Times picked up on the idea, running the headline “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom’” and smoking and women’s liberation became linked.

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