Douglas Rushkoff — The ESPN Porn Scam

On the Internet, there’s no currency more readily accepted—and exploitable—than a few pixels of porn. This week’s leak of a video, apparently taped illegally, of ESPN star Erin Andrews changing in her hotel room has kept her fans busy downloading torrents, and the gossip sites busy generating chatter and speculation.

But the Andrews video has also fueled the spread of highly toxic computer viruses, and quite probably financial thievery and terrorism, by hackers who know the real law of the Internet: The closer an Internet user is to a set of videotaped breasts, the more likely he (and 99% of those who fall into this trap are male) will be to click on whatever he’s told to.

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