Garrison Dean writes on io9.com:
Every so often I feel a film is just being marketed poorly. This is often laziness and misdirection on their part. Occasionally it is arrogance when they think there is more to their film than is actually there. So, in my own arrogance, I try to help them along. Last year I felt Hulk needed some help. Today my mission is one that blends swimmingly with my own love of Disaster.