Martin Mittelstaedt reports on how the fight over climate change is heating up, for the Globe & Mail:
Friends of Science, a Calgary-based non-profit group, is running a national radio advertising campaign mocking the whole idea of climate change that has mainstream environmental groups miffed.
The groups are claiming that funding for the anti-global warming effort is coming from the oil and gas industry.
James Hoggan, chair of the David Suzuki Foundation, lashed out Tuesday at Friends of Science in a speech in Toronto, calling it one of several “industry front groups” in North America that are trying to create uncertainty about the existence of climate change to undermine next month’s United Nations climate change talks in Copenhagen.
The ads, which claim the planet has actually been becoming cooler in the past 10 years, have been running this month in 15 cities, including Toronto, Montreal, Vancouver and Calgary, according to the Friends of Science group.
Predictions of Global Warming are Wrong
Listen to a Friends of Science radio ad
A national campaign of this kind, if it featured 25 to 30 spots per day in each of the cities for its 30-second ads, would cost about $60,000 to $65,000 per week, according to an executive of an advertising agency, who did not want to be identified.
[continues the Globe & Mail]
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