Reverend Billy Talen writes in the Guardian:
[Today] is Buy Nothing Day in the United States. A group of people including myself will preach and sing at the front door of Macy’s department store in New York. We do this every year. We’ll be there at 5am, when shoppers who have been up all night wait in line rush the glass doors. This is the human comedy at its most sad, and it is an environmental “shopocalypse”.
Buy Nothing day is an old idea — that we should drop out of consumerism for 24 hours on Black Friday, the day when we are supposed to shop the most. The radical rechristening of the corporate Christmas took place back in the 90s, long before most of us equated consumerism with destruction of the Earth.
So kudos to the people at Adbusters for venturing forth with this. Nonetheless, Buy Nothing day is not enough, not for the emergency we face now. The American consumer’s carbon footprint is exponentially the most sinful of all, 20 times the average. Even if everyone took the fast, throwing a bit of icy water on shoppers for a single day is not nearly enough.