By Vikas Bajaj for the New York Times:
MUMBAI, India — Sanjay B. Jumaani has your number — and for a fee he can offer you an upgrade.
Mr. Jumaani is one of this bustling city’s most famous numerologists. He studies dates of birth and other numbers associated with his clients — who include Bollywood stars, famed cricket players and corporations — and then suggests changes to names, wardrobe or jewelry that can improve their fortunes.
After seeking help from him and other numerologists, actors have added or dropped letters from their names — the actor Ajay Devgan recently became Ajay Devgn. Filmmakers have deliberately misspelled the titles of their movies — “Singh is Kinng” was a recent hit. And companies have redesigned brands and logos.
Recently, a travel company started a luxury train service, The Indian Maharaja – Deccan Odyssey. Mr. Jumaani had recommended adding the word “The” and hyphenating the name. Sajivv Trehaan, who heads the tour company the Travel Corporation (India), said the maiden trip was sold out and he believes Mr. Jumaani’s wordsmithing helped. He says Mr. Jumaani’s counsel has been a key to many of his business successes.
“The world has changed for me since then,” Mr. Trehaan said about the time seven years ago when Mr. Jumaani suggested he change his name from Sajiv Trehan. “We were a small company at the time. Now we have seven offices overseas. And I live in Switzerland.” …
[continues in he New York Times]