Backlash Over UK Plan to Extend TV Advertising

Denis Campbell and Polly Curtis write in the Guardian:

Ministers are facing fierce opposition from medical groups, teaching unions and children’s charities over plans to allow products to be used in television programmes for marketing purposes for the first time.

Critics claim the move, which broadcasters say will give them up to £140m a year in extra revenue, will fuel childhood obesity, exacerbate the problems caused by alcohol and gambling, and distort storylines by rewarding programme makers for deliberately giving certain items high visibility.

The British Medical Association has written to the Department for Culture, Media and Sport (DCMS) strongly opposing the plan. “The BMA is deeply concerned about the decision to allow any form of product placement in relation to alcohol, gambling and foods high in fat, sugar or salt (HFSS) as this will reduce the protection of young people from harmful marketing influences and adversely impact on public health,” says its submission to a DCMS consultation in the issue, which closes on Friday.

“By its nature product placement allows marketing to be integrated into programmes, blurring the distinction between advertising and editorial, and is not always recognisable. Studies show that children are particularly susceptible to embedded brand messages and these operate at a subconscious level.”

Read More in the Guardian

6 Comments on "Backlash Over UK Plan to Extend TV Advertising"

  1. increasewebsitetraffic12 | Jan 5, 2010 at 2:15 am |

    Now a days people are giving more preference to online marketing than tv advertising.

  2. tonyviner | Jan 5, 2010 at 3:49 am |

    I swear to God today I was watching TV and the commercial break went like this: Pizza Hut, Jack in the Box serves breakfast all day and McDonald's doesn't, same Pizza Hut from two commercials ago, Taco Bell Fresco Menu, Burger King 1/4 pound double cheeseburger. Something is dreadfully wrong in this country when the number of overweight and obese people is sky-rocketing yet at the same time Taco Bell is trying to convince us that three meals a day is not enough. Unfortunately for the advertisers overseas the British have a little more self respect and cannot be bought off as easily as we can, that is not to say that it will not eventually happen. Why the hell do I need to see a fucking Ford/Chevy/Dodge/Toyotathon commercial every time I want to watch TV? The airwaves are free and public but you will not be able to tell by looking at them.

    • good job the brits are holding the line against product placement…..but not against sharia law,
      proper priorities in action.

  3. good job the brits are holding the line against product placement…..but not against sharia law,
    proper priorities in action.

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