Paul Schrodt writes on the Daily Beast:
As the executive director of NORML, the leading lobbying organization for pot smokers’ rights, Allen St. Pierre gets asked a lot of strange questions. But the one he’s been getting lately is, “What is that metal thing they use on Weeds?”
The answer is the Volcano Vaporizer, a smokeless inhalation device that has recently shown up on both the Showtime series and HBO’s Bored to Death, in which a sexy stoner played by Jenny Slate lures Jason Schwartzman into her bedroom to test one out. (“Just squeeze down on that nipple and suck in the vapors,” she coaches him.) It’s even used at the renowned Chicago restaurant Alinea, albeit unconventionally, to pipe aromas of nutmeg and coffee to diners as they eat dessert.
The Volcano is affectionately known as the “Mercedes Benz” of toking up.
“If you live in Ohio, or if you’re a baby boomer who has no problem with cannabis, and you see them using that, you’re asking, ‘What’s going on?’” says Pierre. “There’s a veneer of sophistication to it. This is not your daddy’s bong.”
Indeed, the Vaporizer wouldn’t look out of place in the pages of the Hammacher Schlemmer catalog. With its sleek, brushed-aluminum chassis and digital temperature gauge, it could be mistaken for a device that steams milk. And, perhaps not incidentally, the $700 Volcano is growing in popularity with the cappuccino crowd — highly educated strivers who demand nothing but the best. “If you’re buying this, you are either an aficionado, or you are well-read in the best ways to deliver cannabis to your body as science currently tells us,” says Pierre. “Otherwise you’d have to have a lot of vanity to drop this much money.”
Read More: Daily Beast