Perhaps I have a different perspective on this than a lot of people, but I’ll explain it and hopefully you’re all with me on this.
Star Wars is doing a Happy Meal promotion with McDonald’s for their Clone Wars series starting Februrary 26th. (More information on that here). The 8 year old in me jumps for joy. The parent in me is filled with disappointment and disgust. My kids aren’t allowed to eat food of such poor quality and now I’m going to have to tell them they can’t have these Star Wars toys because I refuse to buy them junk food.
I understand that this makes sense from a marketing perspective, but the problem is that marketing junk food to kids with beloved characters and properties like Star Wars is morally reprehensible. I spent two years making a documentary about the American obesity epidemic called Killer at Large, and one of the things we found responsible for the sharp rise in overweight and obesity in today’s children is marketing directly to them to get them to nag for food and products that aren’t good for them (like McDonalds Happy Meals). We talked to Ralph Nader, Dr. Susan Linn, and Douglas Rushkoff about the insidious nature of these messages for the film and I’m convinced that they have no place in our culture…
[continues in the Examiner]