‘Baby Einstein’ DVDs Do More Harm Than Good

Baby WordsworthFiona Macrae writes in the Daily Mail:

Parents who buy educational DVDs to give their toddlers a head start may be doing more harm than good. A study of almost 100 boys and girls aged between one and two found that regularly watching a DVD from the Baby Einstein range did nothing to boost their vocabulary.

In fact, the younger the children were when they began to watch the programmes, the worse their word power. Researchers tested the children over six weeks. Half were given a Baby Wordsworth DVD, which their parents were told to play 15 times over six weeks.

The 35-minute disc, costing around £18, is part of the Baby Einstein range – popular with parents keen to boost toddlers’ IQs before starting school. It uses puppets and people to introduce 30 words for rooms and household appliances, including ‘fridge’ and ‘phone’.

The remaining children’s parents were told to ‘go about life as normal’. Not surprisingly, older children picked up more new words than younger ones, the California University team found. However, those who watched the DVD did no better than the others, and in fact appeared to learn little or nothing, their parents told Archives of Pediatrics & Adolescent Medicine

[continues in the Daily Mail]

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  • nemoide

    LAFF RIOT!

  • GoodDoktorBad

    Fucked up, get 'em early mind control, societal conditioning shitcrap…..

  • cieraesp

    isn't it a parent's job to show your kid what a bloody phone is? jesus christ.

  • http://www.messageonablanket.com/ Personalized baby blanket

    Yes, All right. These dishes are more harmful than good

  • tonyviner

    I thought this was something that had been established not too long after these things hit the market, maybe I am thinking about the baby Mozart and Beethoven things. Pretty much the same concept, trying to have intelligent children without the actual input required for such a thing. Children are blank slates, thus the most dangerous/promising thing on the planet, so long as they are treated properly.

    • tonyviner

      I also think that all high schools should offer parenting classes. The only problems I foresee is the possible corruption of such classes by conservatives and the fact that the people that need it most likely will not make it to that stage in their schooling. Actually, those are pretty serious problems, not to mention the countless other ways that those in charge would fuck this up.

  • cmal

    Last I checked “nearly 100″ wasn’t even close to a workable sample size. Too many variables that cannot be controlled, but that may just be my schooling talking.

    That said, I think plopping your child down in front of a television is not a viable method of babysitting or educating. Are people supposed to be surprised by this?

  • cmal

    Last I checked “nearly 100″ wasn't even close to a workable sample size. Too many variables that cannot be controlled, but that may just be my schooling talking.

    That said, I think plopping your child down in front of a television is not a viable method of babysitting or educating. Are people supposed to be surprised by this?

  • http://www.americanrecordablemedia.com/ Buy Blank DVD

    I agree with this article! Parents should have their refund.

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