The marketing executive who came up with Coca-Cola’s popular slogan in 1908 most likely never expected it would be taken so literally. However, a hundred years ago there probably weren’t many who imagined a term like “water wars” could exist in a region that experiences annual monsoons.
On February 25 a complaint was filed in the New York Supreme Court against the The Coca-Cola Company alleging that they knew about and sought to cover up human rights abuses in Guatemala. While that trial gets started, the company’s controversial practices in India continue involving the over-exploitation of limited water resources and the contamination of groundwater supplies. In response to public outcry the soft drink company is now championing itself as a longtime environmental leader and the business community is eager to advertise their claim. Yesterday CNN Money reported that:
Coke has been a leader when it comes to environmental issues: It is aiming to be water neutral — meaning every drop of water used by the company will be replenished — by 2020.
This would come as a surprise to the Plachimada community in the State of Kerala. Ever since Coca-Cola opened a bottling plant on their land in 2000 they have been faced with chronic drought and polluted water. In 2006 these residents of a small impoverished community in southern India began a pitched campaign to evict Coca-Cola from their land which led to fierce battles with local authorities.
[Read more a ScienceBlogs.com]
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