Mapping The American Burger Wars

The excellent WeatherSealed by Stephen Von Worley graphically illustrates the battle for dominance in the American fast food stakes:

Imagine, if you will, the burger force – a field of energy that radiates from every freshly-cooked patty, earth-penetrating and inverse-squared with distance, compelling the hungry carnivore to seek out and devour the well-done ground beef at the source.

Now, wrap that concept in a Star Wars motif – set in the present day, with the second-tier burger chains as the rebels – each, by themselves, without mutual aid, battling the 12,000-plus restaurant McEmpire.  The situation is most dire, for the upstarts control but a few significant islands of territory amid the overwhelming and darkly-rendered influence of the McForce:

The territory controlled by the top 8 U.S. burger chains.

Territory controlled by the eight largest U.S. burger chains.

In this and the following graphic, each individual restaurant location has equal power.  The entity that controls each point casts the most aggregate burger force upon it, as calculated by the inverse-square law – kind of like a chart outlining the gravitational wells of galactic star clusters, but in an alternate, fast food universe.

By far, the largest pocket of resistance is Sonic Drive-In’s south-central stronghold: more than 900 restaurants packed into the state of Texas alone.  Sheer density is the key to victory!

The rebels already have the numbers – over 24,000 locations in total – but they’ve divided and conquered themselves by strict adherence to the peacetime principles of brand identity and corporate structure.  This is war, and for the sake of self-preservation, all must be sacrificed! …

[continues at WeatherSealed]

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  • Darklord

    No can you make the same concept map using Walmart that would be great thanks. And oh yeah Mce D’s sucks. Down with the Empire!

  • Darklord

    No can you make the same concept map using Walmart that would be great thanks. And oh yeah Mce D’s sucks. Down with the Empire!

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