Just two weeks before it was to be liquidated American entrepreneur Etan Ilfeld stepped forward and purchased the 113-year old institution, which stocks crystals, jewelry, and statues as well as books.
Ilfeld, who owns a nearby art gallery, Tenderpixel, plans to maintain Watkins’s identity as an independent esoteric bookstore. “It’s not everyday that you have the opportunity to save a century-old business,” said Ilfeld. “I don’t believe that spirituality in London is dead and will do my best to ensure that Watkins Books will be sustainable and survive the 21st century.”
Majestic is gadfly emeritus.