Weight Watchers Endorses McDonalds

McDonald's logoWeightwatchers logoHow to destroy your brand fast! As reported in the Guardian:

McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.

As part of the deal, which the company says is the first of its kind in the world, McDonald’s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald’s to dieters.

The link-up is the fast-food chain’s latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy’s agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world’s greatest culinary nations to do such a thing was “a sign of the moral bankruptcy of Silvio Berlusconi’s government”, wrote Matthew Fort in the Guardian.

Several items on the fast food giant’s menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald’s 150 New Zealand restaurants. Each meal is worth 6.5 points on the programme, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight.

McDonald’s New Zealand managing director, Mark Hawthorne, said: “We were able to include some of our most popular items because of the many changes we have made over the years.

“For instance, the switch to a healthier canola blend cooking oil means items such as the Filet-O-Fish and Chicken McNuggets contain 60% less saturated fat than six years ago.

Chris Stirk, Weight Watchers’ director of business in Australia and New Zealand, said the partnership between the companies reflected “part of our philosophy that you can enjoy life … while still achieving your weight loss goals”.

But nutritionists and obesity experts said the menu items were a marketing ploy to lure customers into the restaurant…

[continues in the Guardian]

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  • http://www.xenex.org/ xen

    Chronic diarrhea would help one lose weight.

  • dumbsaint

    In Australia we have Dominos pizza products being supported by a tv show 'The Biggest Loser' (which is about obese people losing weight). Batshit mad world is batshit mad.

    • DDog

      That’s crazy! I watched theshow your referning to here in the UK earlier in the week……Dominos pizza are onto a winner really and at the cost of the hopes and health of those who inspire to lose weight I believe. Shame really :(

  • Various Creatures

    It’s really sad to think there are people who will eat into this, pun intended.
    I find it troubling that people would WANT to consume this kind of junk and it obviously goes straight to their brains if they think they’ll be able to lose weight. Utter supidity…smart marketing.

  • Various Creatures

    It's really sad to think there are people who will eat into this, pun intended.
    I find it troubling that people would WANT to consume this kind of junk and it obviously goes straight to their brains if they think they'll be able to lose weight. Utter supidity…smart marketing.

  • DDog

    That’s crazy! I watched theshow your referning to here in the UK earlier in the week……Dominos pizza are onto a winner really and at the cost of the hopes and health of those who inspire to lose weight I believe. Shame really :(

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