24 Hours Inside Walmart

If ants ever make it to the top of the food chain, it might look something like this. From Bernstein & Andriulli:

Stephen Wilkes took a photo every 10 seconds of the day for a time-lapse video inside Walmart for Fortune magazine. All in all, 8,640 frames were taken (1,800 that are actually used) and the entire 24 hours is compressed into two minutes. The shoot took place on April 6, 2010 in New Brunswick, New Jersey from 9:14 am [sic] to 9:14pm. Says Photo Editor Lauren Winfield, “The inspiration was to show that Walmart never sleeps… open 24 hours with no real daylight, you have no sense of what time of day it is. We wanted to see what the traffic flow of people coming in and out of the store looks like as a day in the life.”

27 Comments on "24 Hours Inside Walmart"

  1. 9:14 am to 9:14pm = 12 hours.

  2. Yeah, aah,…nice video, but alas… aah…. 9:14AM to 9:14PM aint 24 hours! so much for open 24 hours with no real daylight…………

  3. justagirl | Apr 29, 2010 at 1:30 pm |

    yeah, and so the point is… wait, there is no point to this.

    • psychognosis | Apr 29, 2010 at 1:37 pm |

      a view at mass consumerism

      • justagirl | Apr 29, 2010 at 1:45 pm |

        but psycho-, we are forced to partake in mass consumerism often in our daily lives. what is the point of seeing 24 hours of it crammed into 2 minutes? it's rather lame… boring.

        • psychognosis | Apr 29, 2010 at 1:50 pm |

          Forced or decided to join in? What you may find boring or lame due to apathy and being desensitized others may look at it as a reminder, or perhaps to a young person this could be the beginning of their wake-up call.

          • justagirl | Apr 29, 2010 at 1:57 pm |

            forced. that is, until i learn to make my own toilet paper and soap, etc. i AM desensitized and patient to a fault.

          • psychognosis | Apr 29, 2010 at 2:00 pm |

            The resources to make your own soap and TP are available to you. You decide not to and thus decide to join in on the mass consumerism.

          • justagirl | Apr 29, 2010 at 2:05 pm |

            LOL! now you are just being silly. i am a single mother of 2, in school, have a home and yard and work full time. when do you suppose i have time to make this toilet paper – which i use an over abundance of. i suppose i should buy my own cow to milk and so on. is that your idea of “awakening”?

          • psychognosis | Apr 29, 2010 at 9:49 pm |

            Uh…yeah, it is actually. How awesome would it be to be self reliant and less wasteful? Or even just less wasteful if you're not self reliant.

            If you are serious about making your own items you will find the time, not excuses. Include your children. What a great way to bond.

            Also… most of us humans are lactose intolerant.

          • justagirl | Apr 30, 2010 at 7:58 am |

            last word freak.

          • psychognosis | Apr 30, 2010 at 2:12 pm |

            thanks for being so mature 🙂

          • justagirl | Apr 30, 2010 at 2:14 pm |


  4. psychognosis | Apr 29, 2010 at 1:36 pm |

    Video starts at 9:14pm ends at 9:14pm. Even with the chunk missing from 6:17am-10:51am That's still 24 hrs folks.

    Maybe watching the video before you comment might help next time.

  5. dreamping | Apr 29, 2010 at 1:40 pm |

    Ahhh, I think 9:14am to 9:14pm is like 12 hours, at least in the reality I live in it is.

    • psychognosis | Apr 29, 2010 at 1:47 pm |

      The reality I live in likes to believe people will watch the video they comment on, BEFORE they comment on it and possibly deduce that there was a typo in the article.

      • I watched the video. I was pointing out the typo.

        I would like to believe that people take all possibilities into account BEFORE making fallacious assumptions about other people's reasoning skills.

        Also, your “reality” can't like to believe anything about people. Reality isn't the kind of thing that has beliefs.

      • dreamping | May 2, 2010 at 10:43 am |

        Jesus your brilliant, can I have your autograph or something.

  6. Video Gama | Apr 29, 2010 at 4:29 pm |

    Should have taped an after thanksgiving sale.

  7. dumbsaint | Apr 29, 2010 at 6:46 pm |


  8. I have to say, I'd never been into a WalMart before. There weren't any in my neighborhood growing up in the midwest when I was a kid, and when I was 12, we moved overseas. From that point on, I lived in tiny European villages with small markets and local produce, or in large urban areas, so again, not WalMart Land. And after seeing Greenwald's documentary “WalMart:The High Cost of Low Price” and then reading some disturbing things about the wealthy owners and their family compound/giant end-of-the-world underground bunker surrounded by razor wire to protect them from the non-billionaire hoards of presumed zombies/poor people, I never went into one even when on the rare visit to the 'burbs. Indeed I was so pissed off at the anti-small business effect they were having on the American economic landscape, that I refused to even set foot on one of their gargantuan parking lots, as it was like the opposite of hallowed ground.

    But I had a meeting about a month a ago, way out in the sticks, and there was literally no other place to park except near a WalMart. I got there way too early for my meeting so I was doing nothing but sitting in my car twiddling my thumbs.

    Among the first things I noticed was just how large the building was compared to how relatively few people were actually going inside. Next, I noticed the building itself was not only awash in surveillance cameras, but so was the parking lot. And if that wasn't enough, there were very threateningly-worded signs about not daring to park there overnight on all the lamp posts (that seemed to go beyond the norm of that silliness), along with a roving brownshirt security guard who made a point of repeatedly eyeing me (presumably for not being eager enough to consume, I don't know) while circling the lot endlessly in his little white go-cart.

    Bored and with a literal half-hour to go (I'd radically miscalculated the traffic, so I was wicked early) I had a “WTH” moment, and decided to wander inside just for sport, to get the “WalMart Experience”.

    Holy crap.

    It was vast in terms of space, yet weirdly tension-filled and claustrophobic feeling, with squeeky clean floors like something out of a Stepford home, and aisles so wide you could park a semi-truck in them, with many customers who were even wider. Food was nearly universally preservative-laden crap in boxes as large as my apartment, and the whole place smelled odd and was wicked disorienting. Creepy would be the best word perhaps. It felt creepy. And evil. Like, “slobbering mass of evil from the Hell that has no name,” evil.

    When I walked out after buying nothing, I got odd looks from the staff, as though they were about to open their mouths super-wide and scream the high-pitched, Village of the Damned, “Not one of us!!! Not one of us!!” warning to all the other alien pod people.

    Never again. Sticking with the non-profit organic co-op that buys from local farmers and is staffed by gum-chewing, heavily tattooed, granola freaks. Muuuuuuch better.

  9. psychognosis | Apr 30, 2010 at 3:12 pm |

    thanks for being so mature 🙂

  10. justagirl | Apr 30, 2010 at 3:14 pm |


  11. Anonymous | May 22, 2010 at 3:58 pm |

    Ahh you got. Ur the man! I bet all them gurls luv yu cause yur so smart.

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