Beyond Growth – Technoccult interviews Duff McDuffee and Eric Schiller:
Duff: Ok. Well, from what I understand it largely emerged in the early 20th century when New Thought religious ideas became popular and were applied to worldly success. The basic idea was contained in such books as Think and Grow Rich and As a Man Thinketh.
The notion was that you could create stuff with the power of your mind. The correlary is that if you aren’t getting what you want, you need to do a kind of mental hygeine and clean up your stinkin’ thinkin’ (to quote Zig Ziglar).
So you have people like Napolean Hill, who died broke by the way, writing books on how to get rich by visualizing and affirming one’s future wealth.
Eric: In Douglas Rushkoff’s book Life Inc. he argues that ‘personal development’ or self help found its place in corporations, in order to help the remaining staff become more efficient after job cuts.
Thus personal development has deep capitalistic roots, based in becoming more useful for society, and or your particular corporate persuasion.