LifeLock CEO Todd Davis’ Identity Stolen 13 Times

We’ve had this bastard send plenty of spammers to our site … I figured something wasn’t right about this guy. Thanks to WIRED for the investigation.

Lifelock

The hell with you, Todd Davis — some people actually care about personal privacy and you have murdered that trust. Thanks again to Kim Zetter for pointing this guy out on WIRED. Avoid this service at ALL COST:

Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.

That’s 12 more times than has previously been known.

In June 2007, Threat Level reported that Davis had been the victim of identity theft after someone used his identity to obtain a $500 loan from a check-cashing company. Davis discovered the crime only after the company called his wife’s cellphone to recover the unpaid debt.

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