I can’t say I knew that … reported by Business Insider:
New data confirms that Twitter’s population is disproportionately black.
According to Edison Research’s annual report on Twitter, black people represent 25% of Twitter users, roughly twice their share of the population in general.
Why is this? A few ideas:
— Black people (and Hispanics) are much more likely to access the Internet from mobile devices. Twitter is well-suited to mobile use, and its users are more engaged with the mobile Internet than the general population by a wide margin.
— More black than white celebrities are active Twitter users; Shaquille O’Neal, Oprah, 50 Cent, and P Diddy are all among the most followed accounts on Twitter. That’s great publicity for Twitter, and could be helping Twitter become more mainstream among black people…
More on Business Insider
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