For once, some good news in the fight against the poster child for processed food, High Fructose Corn Syrup, in the New York Times:
For much of 2009, Michael Locascio, an executive at ConAgra Foods, watched with concern as the bad news about high-fructose corn syrup kept coming.
In January, there were studies showing that samples of the sweetener contained the toxic metal mercury. Then came a popular Facebook page that was critical of the syrup. By year-end, there were about a dozen spoofs on YouTube mocking efforts by makers of high-fructose corn syrup to show that science is on their side.
But it was pleading comments like this one, from a devoted ConAgra customer, that finally persuaded Mr. Locascio, president of the meal enhancers category at ConAgra, to take action: “Hunt’s is by far the best ketchup ever, but please start making a variety without the high-fructose corn syrup,” wrote Jennifer from New Hampshire.
Early this year, she got her wish when ConAgra decided to reformulate one of its biggest brands, replacing the high-fructose corn syrup in Hunt’s ketchup with old-fashioned sugar. This month, new bottles featuring a banner proclaiming “No high fructose corn syrup” arrive in stores.
Hunt’s ketchup is among the latest in a string of major-brand products that have replaced the vilified sweetener. Gatorade, several Kraft salad dressings, Wheat Thins, Ocean Spray cranberry juice, Pepsi Throwback, Mountain Dew Throwback and the baked goods at Starbucks, to name a few, are all now made with regular sugar.
What started as a narrow movement by proponents of natural and organic foods has morphed into a swell of mainstream opposition, thanks in large part to tools of modern activism like Facebook, YouTube and Twitter and movies like “Food, Inc.” and “King Corn.”…
[continues in the New York Times]
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