BP Buys Search Term “Oil Spill” from Google

Oil BirdReports Reuters:

BP Plc has bought terms such as “oil spill” from search engine providers including Google Inc to help direct Internet users to its website as it attempts to control the worst oil spill in U.S. history.

A spokesman said BP would pay fees so its own website would rank higher or even top in the list of advertisements that appear alongside search results when Internet users search on terms such as “oil spill,” “volunteer” and “claims.”

BP did not say how much it was paying for the service but U.S. President Barack Obama has criticised the company for spending $50 million on TV advertising to bolster its image during the crisis.

BP said it wanted to help people who were trying to access information on the BP website to find it more readily, rather than intending to draw away hits from other sites.

“We know people are looking for those terms on our website and we’re just trying to make it easier for them to get directly to those terms,” the spokesman told Reuters.

Read More: Reuters

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  • brentskinner5

    The oil spill is absolutely horrible. That said, I think it's worth observing and acknowledging that being upset over BP's ability to purchase Google AdWords associated with such an event is all fine and dandy, but easily gives way to thinking along the lines of, “Well, they shouldn't have the right to purchase those keywords. Hey, let's make a law!” That kind of approach never ends well — not to be trite, but the road to hell is paved with good intentions.

  • http://profiles.yahoo.com/u/NWBGS6KE4GQSH3UBJU5DC4QRJY J

    F BP. At this point I have two concerns. One is that someone, anyone get the oil spill and the BP denying plumes around the spill to stop. The second is that criminal charges with real currency are brought against BP and any governmental agency/people involved with the lax safety measures. Companies want to be considered 'people' in our so called legal system well then this 'person' deserves to be held completely accountable for criminal negligence. I for one don't know why BP is even allowed to exist anymore. If a real live flesh and blood human were to have done this kind of damage they would be locked away or worse. BP should be dissolved.

  • Word Eater

    Anyone who relies on google adwords to get their news is already selling out the highest bidder.

    This is not a new phenomenon.

  • Word Eater

    Anyone who relies on google adwords to get their news is already selling out the highest bidder.

    This is not a new phenomenon.

  • Anonymous

    BP discovers solution to Gulf spill, OSE II

    Testing of OSE II by Dr. Tsao of British Petroleum
    David Tsao, Ph.D
    BioChem Strike Team Leader; Deepwater Horizon

    Regarding the Effectiveness of OSE II Remediating Oil from Deepwater Horizon, Blow Out, Gulf of Mexico
    The major oil company British Petroleum tested OSEI Corporation’s product called Oil Spill Eater II (OSE II) at Louisiana State University from November 2010 through January 2011. Relevant sections of BP’s BCST (Bio Chem Strike Team) test results and summary “interim report” are attached.
    British Petroleum formed a group named the Bio Chem Strike Team (BCST). Under the direction of Dr. Tsao, BCST was established in response to the Deepwater Horizon incident by the Alternative Response Technology (ART) program. The BCST consisted of experts from BP, LSU, LDEQ (Louisiana Department of Environmental Quality), USCG (U.S. Coast Guard), OSPR (California), SCAT, and highly experienced oil spill response consultants. Furthermore, BCST operated in conjunction with advice from EPA and NOAA.
    OSE II was then slated for testing and the tests were started in November of 2010, and concluded in January of 2011. The tests were very thorough and measured several pertinent aspects in regards to remediating hydrocarbons/oil. The tests were conducted with Gas Chromatograph Mass Spectrometry EPA test procedures. Bacteria counts, as well as dissolved oxygen, nitrogen, and phosphorous levels were measured, and PAH and Alkane degradation was quantified.
    The results from the tests of OSE II were excellent and demonstrated the statements we have made to BP regarding the effectiveness of the product as being factual.
    OSE II showed a great ability in the closed laboratory test to be able to remediate PAH’s, as well as the Alkanes. In fact, by the conclusion of the testing time frame, OSE II had remediated 80% of both components of the oil released by BP which ended up in Bay Jimmy, Louisiana.
    This test by a major oil company is the second major testing of OSE II on two of the largest spills on water in the history of planet Earth caused by Man. Exxon tested OSE II in 1989 at Florham Park, New Jersey and discovered OSE II was the most effective product in the world by a factor of better than 90% on the North Slope Alaskan Crude oil from the Valdez spill.
    BP has now successfully tested OSE II on their spill in the Gulf of Mexico which is estimated, at this time, to be over 6,000,000 gallons of oil spilled.
    Dr. Tsao wrote in his report “After nearly one year since the Deepwater Horizon spill, residual weathered oil remains in many locations. The need for a field trial to establish operational criteria for final bioremediation work plans should be initiated before early Spring 2011.”
    The OSEI Corporation has alerted BP that, after over 16,000 spill clean ups in the past 21½ years, the logistics in regard to the successful application of OSE II were worked out some time ago.
    The remediation of the PAH’s also verifies that OSE II is an extremely effective first response bioremediation product, and has among its many benefits:
    ) causes the oil to float which limits the negative toxic impact to the water column or ocean floor of the oil and dispersant
    ) the reduction of the adhesion properties so the oil cannot stick to birds, grass, rock or sand on shorelines
    ) the elimination of fire hazard
    ) proven non-toxic by the numerous formal toxicity tests, the fact that you can safely wash your hands with it, and the TV news program in which Retired Rear Admiral Lively drank some of it
    ) Boom deployment actually works and can help since OSE II causes oil to float
    ) OSE II causes the oil to float, because of the method in which it goes to work on the oil, it is still very difficult to see
    ) defined end point of turning the oil into water and CO2
    The above clearly demonstrate that it is the best and only needed oil spill response and that it will, even at this late date, remediate both fresh and weathered oil and dispersant currently in the Gulf.

    David Tsao, Ph.D
    BioChem Strike Team Leader; Deepwater Horizon

  • chacesmith

    BP discovers solution to Gulf spill, OSE II

    Testing of OSE II by Dr. Tsao of British Petroleum
    David Tsao, Ph.D
    BioChem Strike Team Leader; Deepwater Horizon

    Regarding the Effectiveness of OSE II Remediating Oil from Deepwater Horizon, Blow Out, Gulf of Mexico
    The major oil company British Petroleum tested OSEI Corporation’s product called Oil Spill Eater II (OSE II) at Louisiana State University from November 2010 through January 2011. Relevant sections of BP’s BCST (Bio Chem Strike Team) test results and summary “interim report” are attached.
    British Petroleum formed a group named the Bio Chem Strike Team (BCST). Under the direction of Dr. Tsao, BCST was established in response to the Deepwater Horizon incident by the Alternative Response Technology (ART) program. The BCST consisted of experts from BP, LSU, LDEQ (Louisiana Department of Environmental Quality), USCG (U.S. Coast Guard), OSPR (California), SCAT, and highly experienced oil spill response consultants. Furthermore, BCST operated in conjunction with advice from EPA and NOAA.
    OSE II was then slated for testing and the tests were started in November of 2010, and concluded in January of 2011. The tests were very thorough and measured several pertinent aspects in regards to remediating hydrocarbons/oil. The tests were conducted with Gas Chromatograph Mass Spectrometry EPA test procedures. Bacteria counts, as well as dissolved oxygen, nitrogen, and phosphorous levels were measured, and PAH and Alkane degradation was quantified.
    The results from the tests of OSE II were excellent and demonstrated the statements we have made to BP regarding the effectiveness of the product as being factual.
    OSE II showed a great ability in the closed laboratory test to be able to remediate PAH’s, as well as the Alkanes. In fact, by the conclusion of the testing time frame, OSE II had remediated 80% of both components of the oil released by BP which ended up in Bay Jimmy, Louisiana.
    This test by a major oil company is the second major testing of OSE II on two of the largest spills on water in the history of planet Earth caused by Man. Exxon tested OSE II in 1989 at Florham Park, New Jersey and discovered OSE II was the most effective product in the world by a factor of better than 90% on the North Slope Alaskan Crude oil from the Valdez spill.
    BP has now successfully tested OSE II on their spill in the Gulf of Mexico which is estimated, at this time, to be over 6,000,000 gallons of oil spilled.
    Dr. Tsao wrote in his report “After nearly one year since the Deepwater Horizon spill, residual weathered oil remains in many locations. The need for a field trial to establish operational criteria for final bioremediation work plans should be initiated before early Spring 2011.”
    The OSEI Corporation has alerted BP that, after over 16,000 spill clean ups in the past 21½ years, the logistics in regard to the successful application of OSE II were worked out some time ago.
    The remediation of the PAH’s also verifies that OSE II is an extremely effective first response bioremediation product, and has among its many benefits:
    ) causes the oil to float which limits the negative toxic impact to the water column or ocean floor of the oil and dispersant
    ) the reduction of the adhesion properties so the oil cannot stick to birds, grass, rock or sand on shorelines
    ) the elimination of fire hazard
    ) proven non-toxic by the numerous formal toxicity tests, the fact that you can safely wash your hands with it, and the TV news program in which Retired Rear Admiral Lively drank some of it
    ) Boom deployment actually works and can help since OSE II causes oil to float
    ) OSE II causes the oil to float, because of the method in which it goes to work on the oil, it is still very difficult to see
    ) defined end point of turning the oil into water and CO2
    The above clearly demonstrate that it is the best and only needed oil spill response and that it will, even at this late date, remediate both fresh and weathered oil and dispersant currently in the Gulf.

    David Tsao, Ph.D
    BioChem Strike Team Leader; Deepwater Horizon

21
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