It’s understandable that the strongest beer ever made would be sold-out within a few hours, but what’s with the road kill? Brewdog released The End of History as part of their experimental, highly-alcoholic, beers. With an alcohol content equivalent to liquor, the beer is eclectically unique with its own beer cozy. The Telegraph details:
The stunt has been condemned by animal rights groups as “cheap marketing tactics”.
Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.
And at 55 per cent volume, its makers claim it is the world’s strongest beer.
A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.
Outfits featured on some of the animals include a kilt and a top hat.
BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.
The brewer recommend the beer should be served in a shot or whisky glass ”to be enjoyed like a fine whisky”.
The firm’s co-founder James Watt said: ”In true BrewDog fashion, we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.
”This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.
”The impact of The End Of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”
The blond Belgian ale, infused with nettles and juniper berries, was created by BrewDog’s brewers by freezing the liquid to separate water from the solution.
The process was then repeated dozens of times, requiring hundreds of litres of beer to be reduced through the process to produce just enough for a 330ml bottle.
Story continues at Telegraph …