Asterix – French Comics Hero – Endorses McDonald’s


As you might expect, the French are more than a little testy about the offending ad, shown at right, part of a BETC EuroRSCG publicity campaign for McDonald’s. Report from Reuters:

A new McDonald’s ad featuring Gallic champion Asterix enjoying a burger and fries has sparked outrage among French comic purists who see it as an insult to their national heritage.

The billboard shows the fearless Gaul and friends celebrating their traditional banquet at the fast-food chain — with Cacofonix the bard tied to a tree outside as usual.

“My childhood hero sacrificed like a wild boar! What next? Tintin eating at Subway?” said one horrified blogger called sirchmallow.

“How ironic, the indomitable Gauls making an advert for the invaders,” was another outraged comment on Twitter.

The ad is of three designed by advertising agency Euro RSCG for McDonald’s’ “Come as you are” campaign…

[continues at Reuters]


Majestic is gadfly emeritus.

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17 Comments on "Asterix – French Comics Hero – Endorses McDonald’s"

  1. Wouldn't Obelix be the more appropriate role model for McDonalds?

  2. Like flies, there is nothing that corporate advertisers won't vomit their slime onto and attempt to take in and make their own.

    • Vox Penii | Aug 19, 2010 at 8:28 am |

      The French are Celts with a Germanic name who speak a Romance language; they capitulated to the Germans in WWII without a fight despite having a larger and better-equipped military; the French elite collaborated willingly with the National Socialists, and later, in the 50s, regurgitated the hateful, anti-reason and anti-human philosophy of Heidegger in an attempt to absolve their complicity with Hitler.

      Yet somehow the French have convinced themselves of an innate cultural superiority

      • 99prozent | Aug 19, 2010 at 12:24 pm |

        The french had enough of war after the horrors of WWI. They held off the better equipped german army at battlefields like the river marne and verdun. All the “surrender-monkey” bullshitters somehow always fail to remember… And NOT being willing to sacrifice a third of your population twice in 30 years counts towards “cultural superiority” in my book.

        • Gemmarama | Aug 19, 2010 at 2:42 pm |

          you can't really quibble with a country that at least gets food, literature, cinema, and chain-smoking right either.

          • I know right? They never inflicted 'American Gladiators' on the world…so I can at least give them a cultural relevance pass while I drink my wine and eat my cheese.

      • is that the proper latin singular for penises?

        a vague comment, almost wholly unrelated to the topic at hand, somehow incorporating a cheap shot at the French by regurgitating the obvious and then some standard right wing american talking points…hmmm, shades of our man with the plan, the one and only Your Mom/Cerebral Caustic/etc. I like the new name better.

        …I'd wondered where you gone old nemesis/friend…you shed screennames faster than most snakes shed their skin. It might be necessary is you used those most excellent quotes and all that book learning to make a point thats on target instead of driveling and literally diminishing respect for the right.

        …and the Heidegger topic is hotly debated everywhere among philosophers. Much of his work can be divorced from the Nazi rhetoric of the time and stands as solid…dismissing the baby because of the bathwater is overkill and reveals a kneejerk reaction that isn't worthy of a philosophical mind.

      • Americans are full of hate and think they are superior!, they are a very unaware nation , always thinking that they know better, they don't!….

  3. Hadrian999 | Aug 18, 2010 at 11:54 pm |

    they are now vichy and friends.

    • What does Vichy have to do with Obelix ?, Are you an American moron?

      • Hadrian999 | Aug 21, 2010 at 1:46 am |

        he is collaborating with the invaders, according to many of the french commenters on the story.
        a french character aiding a foreign influence take power in france, what is unfitting about the term?

  4. A Bad Joke | Aug 19, 2010 at 11:45 am |

    “The fearless Gaul then began shrieking and soiled himself as a group of German tourists passed.”

    • Cacofonix is the lucky one at the feast this time.

      …or did McDonalds execs hope to literally gag his outrage ?

  5. It's a plot by Julius Caesar.

    He's trying to counteract Getafix's magic potion and the strength it provides to the Gauls, with the creepy hormones and chemical god-only-knows-what in McDonald's hamburgers that will turn them into lazy couch potatoes too tired to fight off the Roman legions.

    Little does he know, that Obelix has secretly replaced the chemical crap with free-range wild boar burgers and Belgian pommes frites.

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  8. Cacofonix is the lucky one at the feast this time.

    …or did McDonalds execs hope to literally gag his outrage ?

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