I’m Done With Celebrity Endorsements

banner_tapped_homeStephanie Soechtig, director of the disinformation documentary Tapped, writing at Huffington Post:

At the risk of career suicide I’m calling bullshit on the hypocrisy of Hollywood and its celebrity endorsements. From Reese Witherspoon endorsing Avon — a company that loads its products with phthalates and parabens (chemicals linked to breast cancer) — to Jennifer Aniston, a woman who says she cares about conserving water resources and then endorses bottled water.

You can’t turn around these days without seeing a Hollywood A-lister endorsing a product. Here’s my problem with the whole situation: often they are endorsing products that aren’t good for us and aren’t good for the environment.

Seriously people, WTF? Am I the only one who saw Spider-Man? You know, “With Great Power Comes Great Responsibility?”

Take Reese Witherspoon and her colleagues Jessica Alba, Halle Berry, Julia Roberts, Drew Barrymoore, Jessica Biel, et al — all these women endorse various brands of cosmetics that contain parabens, phthalates, and other endocrine-disrupting, cancer-causing ingredients.

Call me naïve but I believe we as a society have a certain obligation to look out for one another. I feel even more strongly when it comes to women looking out for women. The cosmetics industry uses more than 10,000 chemicals in its products — studies show that one out of every five beauty products contain ingredients certified by government authorities as containing known or probable human carcinogens. For these celebrities to endorse (and glamorize) a product that may be harmful to our health and the health of our children is one of the most irresponsible things a woman could do.

The most recent celebrity endorsement causing a stir is Ellen DeGeneres’s endorsement of Vitamin Water. The enviro-blogs are burning up with ire for Ellen — not because she’s endorsing a sugary beverage — but because of the plastic waste.

People who have watched my bottled water documentary Tapped often ask me why I single out bottled water when soda is also packaged in plastic. To be clear, I’m opposed to any single-use plastic, but I single out bottled water because it’s marketed as a “safe” and “healthy” beverage…

[continues at Huffington Post]


Majestic is gadfly emeritus.

Latest posts by majestic (see all)

22 Comments on "I’m Done With Celebrity Endorsements"

  1. It's an error to assume that because Jennifer Aniston wants to conserve water that she also agrees that eliminating bottled water is the best way to conserve water.

    “I feel even more strongly when it comes to women looking out for women.”

    Where do you feel this? In your earlobe? Intestines?

    • Connie Dobbs | Aug 12, 2010 at 3:29 pm |

      [insert troll bait]

      I don't think it matters if anyone corrects you, either in waste disposal or womanese. Especially since you're just killing time until they let you back on /b/.

      • Unfortunately, Your Mom (formerly known as Cerebralcaustic) can only read the word 'feel' literally.
        I think it's indicative of a much larger mental disorder.

        • Connie Dobbs | Aug 13, 2010 at 10:23 am |

          NOW it makes sense! Honestly, all of those idiots talk the same, it's a simple mistake to actually think it's someone else.

  2. Gemmarama | Aug 12, 2010 at 3:44 pm |

    the whole cosmetics thing is something that really makes me angry.

    firstly, i would rather use olive/almond oil or something on my skin than a pot of over-priced petrochemical by-products loaded with carcinogenic chemicals and synthetic fragrances. people these days are getting better at reading the ingredients labels on food-stuffs so why do their critical faculties go out the window when buying moisturiser? the fact that these companies even have the cheek to market some of their products as “natural” – e.g. palmer's cocoa butter, herbal essences shampoo, etc. – is despicable.

    secondly, it's the language they use to sell this shit. “comforting”, “protective”, “revitalising”, etc – you don't need a psychology degree to see what they're up to here. it's fucking cynical.

    women of the world, wise up!

    • Most women are buying a bottle of hope but getting a bottle of hype. If you're interested there is a company in the US called Neways that sells a complete range of personal care products that are safe for humans to use. No sodium laurel sulphate (or laureth sulphate), no propylene glycol, no parabens or fragrances.
      These chemicals are not only carcinogenic but they also increase the aging process. Absurdly ironic

      • Gemmarama | Aug 13, 2010 at 12:14 pm |

        that was exactly my experience – years ago when i used that shit without thinking i wondered why my skin was always dry and flaky. as soon as i switched to dr.hauschka suddenly my skin felt alive again (sorry i sound like a fucking ad here myself, but try it, it's true). i've used natural skincare for about ten years now. i'm 30, but people consistently think i'm about 22. there are decent, natural brands out there – dr.hauschka, ren, naturaleve, weleda, lush, etc, but a lot are prohibitively expensive. now when i'm skint i go to the asian food store for a bottle of oil rather than the chemists.

  3. I sure the hell don't want to drink the fluoridated tap water. Give me a glass bottle of spring or filtered water any day.


    Now the bag says it's safe right?

    90% of this comes from China

    I'm writing in this forum to inform everyone about the mass fluoridation of our water and the willful ignorance of people in excepting mass medication which is poisoning us.

    Resources for inspiration and concern:

    Health Professionals Call for End to Water Fluoridation

    Team 5 Investigates Fluoride Fears

    Doctor Exposes Fluoride as Poison

    Congress hears from EPA – Fluoride Poisoning – STOP ADDING IT TO WATER SUPPLY!

    Dr. Phyllis Mullenix on the toxic effects of Fluoride

    Fluoride water 'causes cancer'
    The Fluoride Fraud

    Australian Government To Pass Fluoride Bill

    Possible Link that FLUORIDE Drinking Water & BONE CANCER

    Fluoride in DRINKING WATER and a possible link that can cause BONE CANCER in BOYS. Report from HARVARD MEDICAL SCHOOL. Accusing Dr. Douglas covering up an important thesis.

    Fluoride, Aspartame and Agenda 21

    Scientific Study Finds Fluoride Horror Stories Factual
    The FDA is doing a great job! Look they are now fluoridating water for babies (To protect their teeth?) Even when dentist now advise not to give fluoridated water to infants under 12 months……….

    Dental Experts Say Too Much Fluoride Is Bad For Babies
    More and more studies are showing that ingesting fluoride has absolutely no bearing on preventing tooth decay. And now the American Dental Association is advising that parents NOT give fluoridated water to babies – BECAUSE IT CAN CAUSE BRAIN DAMAGE!

    Contrary to what your dentist might tell you, you don't need fluoride to have healthy teeth

  5. Hadrian999 | Aug 12, 2010 at 5:28 pm |

    expecting celebrities as a population to be more moral, wise, or noble than regular folks is folly,
    like every other kind of people some are really great people some are idiots.

    • The standard claim about celebrity endorsement, “it's not lying it's acting”. Of course this brings a new issue in the internet age, adds on web sites. How many sites check those adds, make sure the products they are promoting on their site are acceptable to promote or that the adds a truthful.
      How many internet add agencies allow web site managers to preview every single add and every product promoted prior to adding the endorsement to their web site.
      There is no hiding from this, you show a B$ (marketing lies for profit) add on your site, you are promoting that product and are now part of the B$ generation, part of the problem and not part of the solution, an end to endless corporate lies.

  6. justagirl | Aug 13, 2010 at 8:31 am |

    enter: venustraphobia.
    i'm gonna drink iT… and toss.

  7. Expecting celebrities to be anything more than money-snorting fame addicts, automatically wired to do anything other than plaster their pretty faces on all the world's mass media, is just, well, dumb.

    Get real, these guys are whores for fame and money.

    I say, bring it on, get them to do as many cheesy endorsements as possible!

    Don''t even bother,
    Bitter, lonely, try-hard celebrity
    Adam, Phnom Penh

  8. Agreed complai about others while this site pedals spam and or phishing sites way to take the moral high road

  9. Thank you. I appreciate that very much.

  10. This site is a must visit for everyone.Great job!

  11. You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material.

  12. Your website post is inspiration for me to find out more about this topic.

  13. Your website post is inspiration for me to find out more about this topic.

Comments are closed.