Insanely Interactive Trailer for ‘Scott Pilgrim vs. the World’ (Video)

Here’s a fairly insane marketing effort by Universal Pictures for their upcoming Scott Pilgrim vs. the World. Created in a 8-bit video game style, this “I-trailer” has commentaries, videos, making of footage and other stuff that usually is included in the DVD extras or commentary.

Perhaps interactive trailers will become as commonplace as 3D has become for big budget films … coming off the buzz this film had a Comic Con, they certainly have kicked it up a notch.

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  • asdfg

    This is the first trailer that is actually getting me to the see the movies as soon as I see it in the theater.

  • Rufus

    Not since the new Karate Kid have a I wanted a movie to fail so badly.

  • Rufus

    Not since the new Karate Kid have a I wanted a movie to fail so badly.

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