Would you have guessed Lego, the Danish phenomenon that has intrigued generations of kids and adults alike? Maybe, but can Lego hold that Number 1 spot now that its patent has expired? Report from Fast Company:
If you grew up thinking Lego was the bomb, better than any other toy in your collection, turns out you’re not alone: A new broad-ranging survey of over 3,000 folks has revealed it’s the most popular toy ever manufactured, even more so than Barbie, Game Boys and a dozen other pretenders.
Firebox.com, an online toy and gizmo gift store, and toy news website Toyology.com just announced the results of their survey of over 3,000 adults aged 20 to 40. The clear winner of the title of most popular toy across all ages and sexes was Lego–it was the top choice for men, and the second choice for women (beaten by the inflatable wonder, Barbie herself). Firebox’s MD Christian Robinson noted it wasn’t really a surprising winner–being so “timeless and popular” across all ages, but also because it tallies with Firebox’s own sales experience, which has Lego kits as very popular sellers.
Though Lego’s patent recently expired, and a host of cheaper competitors have now burst onto the toy scene, it looks like Lego’s crown is not going to slip any time soon…
[continues at Fast Company]
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