Lego Is The Most Popular Toy Ever – But Has Lost Its Patent

Would you have guessed Lego, the Danish phenomenon that has intrigued generations of kids and adults alike? Maybe, but can Lego hold that Number 1 spot now that its patent has expired? Report from Fast Company:

If you grew up thinking Lego was the bomb, better than any other toy in your collection, turns out you’re not alone: A new broad-ranging survey of over 3,000 folks has revealed it’s the most popular toy ever manufactured, even more so than Barbie, Game Boys and a dozen other pretenders., an online toy and gizmo gift store, and toy news website just announced the results of their survey of over 3,000 adults aged 20 to 40. The clear winner of the title of most popular toy across all ages and sexes was Lego–it was the top choice for men, and the second choice for women (beaten by the inflatable wonder, Barbie herself). Firebox’s MD Christian Robinson noted it wasn’t really a surprising winner–being so “timeless and popular” across all ages, but also because it tallies with Firebox’s own sales experience, which has Lego kits as very popular sellers.

Though Lego’s patent recently expired, and a host of cheaper competitors have now burst onto the toy scene, it looks like Lego’s crown is not going to slip any time soon…

[continues at Fast Company]


Majestic is gadfly emeritus.

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6 Comments on "Lego Is The Most Popular Toy Ever – But Has Lost Its Patent"

  1. Gemmarama | Aug 17, 2010 at 2:51 pm |

    lego is the shit. aside from books, it was the only thing my folks would buy us without question. we had an old filing cabinet full of it. i have many happy memories of building elaborate fantasy islands as a child. back in those days you could only get two faces and about three haircuts for the wee people though. i think it lost some of the magic when they started doing film tie-ins and the like.

    • Screw that. Lincoln logs were the bomb.

      You could build log cabins, and…differently-sized log cabins…

      And don't forget tinker toys. I'm not sure I ever succeeded in building anything recognizable out of them, but they smelled good.

      • DeepCough | Aug 17, 2010 at 11:50 pm |

        Man, Lincoln Logs sucked ass. Whoopee, you can make big, square log cabins. Man, even with Legos you could make robots and spaceships, which would blow up those goddamned Lincoln Log cabins. As for the patent, someone need to make that shit out of Legos, so it will NEVER expire.

  2. Fuck all the posers. I've got Lego loyalty.

  3. justagirl | Aug 18, 2010 at 2:28 pm |


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