Mainstream Film Rentals Coming Soon To Google/YouTube

hollywoodGoogle, YouTube, Hulu, Netflix … it’s only a matter of time till Blockbuster files for bankruptcy. In case we didn’t already have enough access to instant movie viewing, Google is looking for a new deal with Hollywood studios. From Wired:

Google is reportedly in talks with the major movie studios to launch full-length video rentals on YouTube by year’s end.

YouTube has already experimented with film rentals, offering selections from the Sundance Festival earlier this year when it would not rule out the addition of Hollywood movies. And the site was reportedly in talks with the same studios around this time last year, so this does not come as much of a surprise, the Financial Times’ “scoop” notwithstanding.

However, YouTube’s movie rental program currently focuses on independent filmmakers and music artists. The addition of mainstream, pay-per-view feature films to YouTube would represent a significant development, regardless of how long these reported talks have been ongoing (at least a year).

Most of us want to watch full-length films on our large, flatscreen televisions and — if we’re lucky — our surround sound speaker systems, which transform any living room into a private movie theater delightfully lacking in other people, their cellphones, and their crinkly candy wrappers.

Continues at Wired ….

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  • http://www.theamericanbookofthedead.com Henry Baum
  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Well…it was bound to happen. These sites have done a great job providing free material by selling adspace…but eventually the only choice for major players is to grow and expand or wither and face boardroom crises as their stock dwindles. The clawing desperation to open new markets and find new revenue streams demands blood sacrifice…and its appetite never diminishes.

    Still…I wonder what this means in the future for ‘retro’ households that still use physical rentals…will they be shut out of the market and forced into upgrading if they want to view films outside of a theatre…or will the niche market for rentals consolidate into a few key players that can survive once the competition slackens…

  • http://voxmagi-necessarywords.blogspot.com/ VoxMagi

    Well…it was bound to happen. These sites have done a great job providing free material by selling adspace…but eventually the only choice for major players is to grow and expand or wither and face boardroom crises as their stock dwindles. The clawing desperation to open new markets and find new revenue streams demands blood sacrifice…and its appetite never diminishes.

    Still…I wonder what this means in the future for 'retro' households that still use physical rentals…will they be shut out of the market and forced into upgrading if they want to view films outside of a theatre…or will the niche market for rentals consolidate into a few key players that can survive once the competition slackens…

  • http://profiles.google.com/interestingmicrobes Albert Farragut

    I wonder how many companies will jump on board with this – plus, what kind of quality is expected out of this? It is YouTube after all. I just wonder which of these movies will be available http://www.filmcrave.com/coming_soon.php

  • http://profiles.google.com/interestingmicrobes Albert Farragut

    I wonder how many companies will jump on board with this – plus, what kind of quality is expected out of this? It is YouTube after all. I just wonder which of these movies will be available http://www.filmcrave.com/coming_soon.php

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