Milgram Experiment Newspaper Ad

Via Twitpic, an interesting historical souvenir: the original newspaper classified ad calling for participants for Stanley Milgram’s obedience study, perhaps the most notorious psychological experiment ever. Milgram pressured his subjects into administering (simulated) electrical shocks to an unseen victim, testing ordinary people’s willingness to comply with brutal commands from authority figures. The payment section should read, “$4.00 and a glimpse of the darkness inside your own soul.”

milgramad

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  • http://twitter.com/Vordreller Vordreller

    Only 4 dollars?

    • A Bad Joke

      I think its an old ad for the study. Besides, it lists jobs wanted, and we all know nobody has a damn job.

  • Synapse

    According to http://www.measuringworth.com/ppowerus/result.php 4$ in 1961 = $28.70 today. Not as much as the $50-$200 some psychologist experiments pay these days, but it might have been the average pay for participation then. For 30$ an hour, that’s not bad.

    This is certainly one of the most important experiments ever. That Milgram “pressured” his subjects is sensationalism. For one, he didn’t force anyone beyond simply stating “You must continue the experiment.” For the second, the whole point was that they had someone of authority telling them to keep going (which “relieved” them of personal responsibility).

  • Synapse

    According to http://www.measuringworth.com/ppowerus/result.php 4$ in 1961 = $28.70 today. Not as much as the $50-$200 some psychologist experiments pay these days, but it might have been the average pay for participation then. For 30$ an hour, that's not bad.

    This is certainly one of the most important experiments ever. That Milgram “pressured” his subjects is sensationalism. For one, he didn't force anyone beyond simply stating “You must continue the experiment.” For the second, the whole point was that they had someone of authority telling them to keep going (which “relieved” them of personal responsibility).

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