We Sold You The Secret – Now Buy The Power

Rhonda Byrne’s The Secret, originally released as a film, became a book publishing phenomenon in 2006, with 19 million copies printed in 46 languages, not to mention disinformation‘s own Beyond The Secret, in which Alexandra Bruce dissected the teachings of Byrne and her fellow “life coaches” that comprised the so-called “Secret.”

For reasons unknown (to us and the rest of the general public, anyway), Rhonda won’t be promoting the sequel, The Power. Could it be that she really can’t think of a way to tell interviewers what’s different in this book from the fluff in the previous one? Her publishers have resorted to advertising on TV with the promo below — it goes on sale at midnight tonight…

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  • Honuman

    When the secret came out I was a bit depressed to watch so many people fall for the phenomenon. I give them credit, the marketing of it was slick as a tit but when you boiled the whole thing down, taking away the oh so mysterious presentation (which is a great way to build interest), it was a very very simple message that if you're self aware in the slightest would know about. Hell, you might come across the same message in a fortune cookie.

    I liken it to The Celestine Prophesy or any number of flash in the pan, overly marketed universal spiritual information. I have no problem with the message (even if it is extremely simplistic and ridiculously commonplace), I just resent the manipulation of people to get them to buy into it. There's a hell of alot more to the vast dynamic multiverse we live in and there are pieces of the puzzle much grander and scarier than the feel good, law of attraction. Welcome to step one on a ladder of infinity.

  • tonyviner

    I will personally be sending a copy of this book to al-Queda.

  • http://www.life-wharton.com Jasonwharton

    You too can have all the mystical power of the Gods. For only $23.95 +shipping and handling (Just because they know how to harness such mystical power does not mean they can afford to pass on the knowledge without making a profit).

    I just get so discouraged by people saying they've unlocked the path to unlimited wealth and power but they can only share the information at a profit. If they really believed this, and were out to share the information for the good of humanity they wouldn't need to make a profit. They could get all the funds needed to share the message through positive thought. They show themselves to be locked in the same materialistic paradigm we're all stuck in.

    • Haystack

      If I had unlocked the path to unlimited wealth and power, I wouldn't be on TV telling everyone what it was. I'd be too busy overseeing the construction of my pyramid.

    • Gemmarama

      is harnessing the mystical power of the gods to create wealth and power not otherwise known as… black magic? bad juju man…

      • Connie Dobbs

        I thought it was called Televangelism?

  • Liam_McGonagle

    Yeah. It's like the pace of the media environment is so hopped up on 'roids that it's utterly impossible to write anything credible about a worthwhile topic. Which is sad, because spirituality and imagination are probably more direly needed now than ever before. Just not the Walmart(tm) abridged version.

  • DeepCough

    Okay, first “The Secret,” and now “The Power.” Since these books are being advertised as big budget movies,
    I can only imagine a title of the inevitable third book which will teach you the SECRET to harnessing your POWER for–wait for it…….–“THE FUTURE!” (and it will be sponsored or endorsed by the Church of Scientology,
    too).

  • oman28

    Why do we need a sequel.? Doesn't the first one work?

    By the way I can tell you how to win the lottery for just $19-95

  • Juancore2008

    how can i win the lotto oman?

    • oman28

      It's a secret. Send cheque or money order

  • http://masterthelawofattraction.net The Power in Me

    The Power is the book Rhonda Byrne was inspired to write after answering several thousands of letters from readers of The Secret.
    I am really looking forward to it.

  • 5by5

    Well, the production values of the video are good….

  • Anon

    This isn't even an article, this is a blatant advertisement. Thanks, Disinfo.

  • http://profiles.yahoo.com/u/LZNJUGQUKQ5GBYR3FZ3D4FJF7I Donald

    Okay…here's what I've gleaned from a few pages of the “new book”

    The Secret = You Make The World In Your Own Image = Gnosis
    The Power = Love Makes The World Go 'Round = Tech

    The Tome is a bit lighter than “The Secret” (really, “The Secret” was made especially heavy as a gimmic), and is orange-yellow instead of blood-red.

    Okay…whose book did Ms. Byrne rip off this time?

  • http://disinfo.com ralph

    Rhonda Byrne’s ideas are kryptonite to any sort of information and a means for understanding the world. Avoid anything she does or is associated with at all costs.

  • http://disinfo.com ralph

    Rhonda Byrne's ideas are kryptonite to any sort of connection that millions of years of humans evolving through time would be able to describe as “information” or any useful “understanding” of the world.

    Avoid anything she does or is associated with at all costs … unless you enjoy ramming excrement down your throat. (And I am talking about reading something with your eyes and mind in this analogy…)

  • Anonymous

    It’s a secret. Send cheque or money order

  • http://www.kaltechsolutions.com Kaltech Solutions

    For all the non-believers over here. Secret works only if you believe it deep from your heart! It worked for me and it will work for you too! I also recommend Visioning – The Ten steps to Designing the Life of Your Dreams by Lucia Capacchione, Ph.D., ATR

  • http://www.kaltechsolutions.com Kaltech Solutions

    For all the non-believers over here. Secret works only if you believe it deep from your heart! It worked for me and it will work for you too! I also recommend Visioning – The Ten steps to Designing the Life of Your Dreams by Lucia Capacchione, Ph.D., ATR

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