Last week Wired’s incendiary cover story The Web Is Dead. Long Live the Internet stirred up quite a bit of debate. Wired ran a debate between its editor-in-chief Chris Anderson, FM Media founder John Battelle, and O’Reilly Media founder Tim O’Reilly that was particularly illuminating. I made a few points here, and have a few more to make at Mediapunk:
First it was getting listed by Yahoo!, then it was getting a good ranking in Google, now it’s getting into the Apple App Store. In each case, the platform owner benefited more than the person trying to get listed. This is not new. That certain sites – like Facebook at YouTube – have become large platforms is certainly interesting. That Apple, Facebook and Google have a disproportionate say over what gets seen on the Internet is problematic, definitely. But there was never any golden age when the Net was truly open. The physical infrastructure is owned by giant corporations, and ICANN is loosely controlled by the US government. And the biggest threat to openness on the Internet is international agreement that has nothing to do with the shift to apps.
Furthermore, even the App Store is open in a certain sense. It’s important to remember that Apple didn’t invent the app store – or even the mobile app store. They’ve been around for quite a while. I had a plain non-smart phone on Verizon that had access to an app store. Part of what made Apple’s app store successful though is that anyone could buy the SDK and submit apps to it. You didn’t have to be invited, and the cost wasn’t prohibitive. Very few developers could develop apps for that old Verizon store. In that sense, the app store is extremely “open.”