Ben & Jerrys Is Not ‘All Natural’

I recently crossed Häagen-Dazs off my list of favorite ice creams due to its use of rBGH milk. In this disinfo story we quoted author John Robbins:

Ben & Jerry’s gets all their milk from dairies that have pledged not to inject their cows with genetically engineered bovine growth hormone (rBGH). Why, then, can’t Haagen Dazs, Breyers and Baskin-Robbins do the same?

OK, so there was still Ben & Jerry’s which is fairly easy to find, at least where I live. But wait, now it turns out that some of their ice cream isn’t natural after all! Story from NPR:

Indie ice cream pioneer Ben & Jerry’s will be dropping the phrase “All Natural” from some of its ice cream and frozen yogurt cartons, it announced today.

Ben_and_jerry_logo.svg

The flavors containing alkalized cocoa, corn syrup, and partially hydrogenated soybean oil particularly irked the folks over at the Center for the Science in the Public Interest, who had asked the company to stop using “all natural” claims last month in a letter to parent company Unilever.

That leads us to wonder, if Ben & Jerry’s — Insert catchphrase “Peace, Love and Ice Cream” here — isn’t natural, then what is?

Apparently, the USDA allows meat and poultry to be labeled “natural” if they don’t include artificial colors or ingredients, and are not more than “minimally processed.” But the rest of the food supply’s definition of natural is up for grabs…

It’s enough to make you give up ice cream altogether. Almost…

majestic

Majestic is gadfly emeritus.

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12 Comments on "Ben & Jerrys Is Not ‘All Natural’"

  1. Hornet Montana | Sep 27, 2010 at 9:28 pm |

    Fat fats all.

  2. Hornet Montana | Sep 27, 2010 at 5:28 pm |

    Fat fats all.

  3. DeepCough | Sep 27, 2010 at 9:43 pm |

    Interestingly enough, you would think that Ben and Jerry’s would have gone “organic” by now.

  4. DeepCough | Sep 27, 2010 at 5:43 pm |

    Interestingly enough, you would think that Ben and Jerry’s would have gone “organic” by now.

  5. In some moment(s) of candor, Ben & Jerry have admitted that they made a mistake by selling out to corporate control. I guess stuff like this is part of the reason why.

  6. In some moment(s) of candor, Ben & Jerry have admitted that they made a mistake by selling out to corporate control. I guess stuff like this is part of the reason why.

  7. A Bad Joke | Sep 28, 2010 at 7:49 am |

    No shit sherlock.

  8. A Bad Joke | Sep 28, 2010 at 3:49 am |

    No shit sherlock.

  9. The Center for the Science in the Public Interest should also take note of “Peace Tea” which is going through the same shenanigans.

    http://farm3.static.flickr.com/2571/4474247594_becf47a53c.jpg

    Peace Tea claims to be “100% Natural Tea”, yet it contains Sucralose (a zero calorie artificial sweetener).

    I gave the folks at Peace Tea an email to let them know that they made a mistake on the label and their response was that the tea they used was 100% natural and had no claims to their beverage being 100% natural.

    Ugh… It’s companies like this that make me almost believe in an alien race of shape-shifting lizard-people. The people that run those companies are not human. Inhumane i tell ya!

  10. The Center for the Science in the Public Interest should also take note of “Peace Tea” which is going through the same shenanigans.

    http://farm3.static.flickr.com/2571/4474247594_becf47a53c.jpg

    Peace Tea claims to be “100% Natural Tea”, yet it contains Sucralose (a zero calorie artificial sweetener).

    I gave the folks at Peace Tea an email to let them know that they made a mistake on the label and their response was that the tea they used was 100% natural and had no claims to their beverage being 100% natural.

    Ugh… It’s companies like this that make me almost believe in an alien race of shape-shifting lizard-people. The people that run those companies are not human. Inhumane i tell ya!

  11. gemmarama | Sep 29, 2010 at 7:27 am |

    if you think that’s bad you should see what they put in that mr.whippy stuff… do not eat!

  12. gemmarama | Sep 29, 2010 at 3:27 am |

    if you think that’s bad you should see what they put in that mr.whippy stuff… do not eat!

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