Even Your Pants Are Lying To You?

I don’t believe Disinformation’s first book, the Russ Kick anthology You Are Being Lied To, (now updated as You Are STILL Being Lied To), covered fashion, but this story made me think of it. Wow, as Americans, it seems that we don’t want to accept even the truth about ourselves right beneath our noses. Abram Sauer writes on Esquire:

I’ve never been slim — I played offensive line in high school — but I’m no cow either. (I’m happily a “Russell Crowe” body type.) So I immediately went across the street, bought a tailor’s measuring tape, and trudged from shop to shop, trying on various brands’ casual dress pants. It took just two hours to tear my self-esteem to smithereens and raise some serious questions about what I later learned is called “vanity sizing.”

Your pants have been deceiving you for years. And the lies are compounding:

Waistline Measurement Chart

Read More on Esquire

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7 Responses to Even Your Pants Are Lying To You?

  1. Vox Penii September 8, 2010 at 4:39 pm #

    With the popularity of low-riding pants, amongst both men and women, let’s not forget the distinction between “waist” and “hips.” The waist measurement is rather high on the torso, by today’s fashions, when pants tend to sit lower — on the hips.

    That is to say, the “waist” measurement on pants in today’s world is quite often an accurate “hips” measurement. Seems harsh, to me, to describe things like this as “lying.”

    Though I’m certain, in some cases (particularly women’s clothes) that lying is an accurate description of how fashionmakers seem to mess with the mind…

  2. A Bad Joke September 8, 2010 at 7:37 pm #

    Clearly this is Marxism. Also: alien space lizards.

  3. VoxMagi September 8, 2010 at 10:45 pm #

    Well…it does make a perverse sort of sense…in that shoppers in a culture with ever expanding waistlines and incredibly fragile egos won’t line up around the block to purchase “Holy Sh*t What a Fatty Boom-ba-latty Size Pants!” All it took was one company to exploit the size shift by an inch or two and once the gate was open every one else had to jump in to keep up. Would you want to be the last honest company…losing sales because honest sizing makes people feel fat? (Never minding that they actually are…advertising and marketing don’t deal in realities…they deal in perceptions that they kid themselves are made into realities).

    • gemmarama September 9, 2010 at 8:03 am #

      the higher-end designers have been at this game for years. you’re more likely to spend £500 on a frock if it tells you you’re a size zero, after all…

  4. gemmarama September 9, 2010 at 12:03 pm #

    the higher-end designers have been at this game for years. you’re more likely to spend £500 on a frock if it tells you you’re a size zero, after all…

  5. Synapse September 11, 2010 at 2:01 pm #

    I’ve known this for a while. I’m a skinny guy. I need pants that are 32-34. Why 32-34? Some brands actually fit. Some are way too big. On this brand, 32 is perfect, on this brand 34 is better. I just assumed they clearly had different interpretations of the number 32 (or am I really a 34?) I’ve never felt the need for actual study on it, so I’m glad someone went out there and proved it, not that it will have any affect.

    It is very telling that Old Navy is the biggest liar in the group, possibly telling the kinds of people they cater to.

  6. Synapse September 11, 2010 at 6:01 pm #

    I’ve known this for a while. I’m a skinny guy. I need pants that are 32-34. Why 32-34? Some brands actually fit. Some are way too big. On this brand, 32 is perfect, on this brand 34 is better. I just assumed they clearly had different interpretations of the number 32 (or am I really a 34?) I’ve never felt the need for actual study on it, so I’m glad someone went out there and proved it, not that it will have any affect.

    It is very telling that Old Navy is the biggest liar in the group, possibly telling the kinds of people they cater to.

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