The question all the gossip mags are asking about Prince William’s Royal Wedding is why now? The Prince just said “The timing is right now, we are both very, very happy,” but cynics among us think it could just be a last gasp attempt to prevent Britain from slipping into a 1970s-style economic malaise. The news certainly has British retailers excited according to Reuters:
The marriage of Prince William to Kate Middleton next year could give a 620 million pound ($985 million) boost to the British economy, retail researchers Verdict said on Wednesday.
The forecast came as Asda, Britain’s second-biggest supermarket group, said it was already selling a 5 pound mug to commemorate the engagement of the heir to the British throne to his long-term girlfriend, announced on Tuesday.
Verdict estimated the engagement could be worth 12-18 million pounds in merchandise sales, while sales of wedding-related products could top 26 million pounds.
The real boost to the economy, however, could come from creating a “feel-good factor” among consumers…
[continues at Reuters]