Readers may be familiar with the infamous Sokal Affair, where a physicist successfully published an utterly nonsensical article in Social Text, a journal of postmodern cultural studies, in order to demonstrate its poor editorial standards and idealogical biases.
Recently, professor of medical education John C. McLachlan pulled the same stunt on an “International Conference on Integrative Medicine” held in Jerusalem in 2010, where he was invited to present a paper on the promising new field of ass reflexology. He described his findings as such:
Recently, as a result of my developmental studies on human embryos, I have discovered a new version of reflexology, which identifies a homunculus represented in the human body, over the area of the buttocks.
The homunculus is inverted, such that the head is represented in the inferior position, the left buttock corresponds to the right hand side of the body, and the lateral aspect is represented medially.
As with reflexology, the “map” responds to needling, as in acupuncture, and to gentle suction, such as cupping. In my studies, responses are stronger and of more therapeutic value than those of auricular or conventional reflexology. In some cases, the map can be used for diagnostic purposes.
Sadly, McLachlan did not go as far as to actually present his paper in Jerusalem, but has published his correspondence with the organization, concluding that:
So called integrative medicine should not be used as a way of smuggling alternative practices into rational medicine by way of lowered standards of critical thinking. Failure to detect an obvious hoax is not an encouraging sign.
[Full Artice at BMJ.com]