McDonald’s, CBS, Mazda, Microsoft Sued For Tracking Internet Users’ Histories

450px-Ronald_mcdonald_thailandAlways remember — the vacant, shining, plastic eyes of Ronald McDonald are upon you. A lawsuit claims that internet users’ browsing histories are tracked and shared among corporations that use the data to tailor advertising. Via MediaPost:

A New York resident who recently sued behavioral advertising network Interclick for allegedly violating her privacy by using history-sniffing technology has filed a related lawsuit against McDonald’s, CBS, Mazda and Microsoft.

In a complaint filed Tuesday with the U.S. District Court for the Southern District of New York, Sonal Bose alleges that McDonald’s and the other companies “acted in concert with Interclick,” to mine users’ Web surfing history for marketing purposes. “Defendants circumvented the privacy and security controls of consumers who, like plaintiff, had configured their browsers to prevent third-party advertisers from monitoring their online activities,” Bose alleges.

The lawsuit alleges that the companies violated the federal computer fraud law, wiretap law and other statutes. She is seeking class-action status. This lawsuit comes several weeks after Bose sued Interclick for allegedly using history-sniffing technology and Flash cookies to track her online activity.

History-sniffing technology exploits a vulnerability in browsers to discover the Web sites users previously visited. Researchers from the University of California, San Diego recently brought the technique to light when they published a paper explaining the technique and naming 46 Web sites where history-sniffing technology was being deployed. In at least some cases, ad company Interclick reportedly used the technology without the publishers’ knowledge.

Bose also says in her complaint that she believes that the defendants used Flash cookies for tracking purposes. Flash cookies are stored in a different place in the browser than HTTP cookies, and therefore, require additional effort to delete.

16 Comments on "McDonald’s, CBS, Mazda, Microsoft Sued For Tracking Internet Users’ Histories"

  1. Payrollpinky | Jan 5, 2011 at 9:18 pm |

    Fuck Mickey D’s and all the other, which they probably don’t think was wrong to do. Bring’em down and destroy

  2. Payrollpinky | Jan 5, 2011 at 5:18 pm |

    Fuck Mickey D’s and all the other, which they probably don’t think was wrong to do. Bring’em down and destroy

  3. Serves them right… assholes

  4. Serves them right… assholes

  5. Anonymous | Jan 6, 2011 at 2:18 am |

    Some marketing people would suck their own grandma’s blood if they could make a buck from it……

  6. GoodDoktorBad | Jan 5, 2011 at 10:18 pm |

    Some marketing people would suck their own grandma’s blood if they could make a buck from it……

  7. Anonymous | Jan 6, 2011 at 3:47 am |

    I hope Ronald McDonald drowns in a vat of special sauce with a Mc Griddle lodged in his scrawny grease-paint smeared craw. Die Demon Clown!

  8. GoodDoktorBad | Jan 5, 2011 at 11:47 pm |

    I hope Ronald McDonald drowns in a vat of special sauce with a Mc Griddle lodged in his scrawny grease-paint smeared craw. Die Demon Clown!

  9. Ugh…I wish her luck…but defeating the combined trillions that megacorps will happily spend just to prevent any future infringement on their right to spy, abuse, rob, deceive or otherwise harm people…is probably beyond the reach of anyones pocketbook. The lawyers in this case might as well hide behind stacks of lawbooks and just use improvised catapults to lob money bundles at each other until the one side runs out…(her side)…since thats the shape of American jurisprudence anymore.

  10. Ugh…I wish her luck…but defeating the combined trillions that megacorps will happily spend just to prevent any future infringement on their right to spy, abuse, rob, deceive or otherwise harm people…is probably beyond the reach of anyones pocketbook. The lawyers in this case might as well hide behind stacks of lawbooks and just use improvised catapults to lob money bundles at each other until the one side runs out…(her side)…since thats the shape of American jurisprudence anymore.

  11. Hornet Montana | Jan 6, 2011 at 2:39 pm |

    What CBS website?

  12. Hornet Montana | Jan 6, 2011 at 10:39 am |

    What CBS website?

  13. Ironaddict06 | Jan 6, 2011 at 3:11 pm |

    Can someone please explain how to delete FLASH cookies.
    Thank you

  14. Ironaddict06 | Jan 6, 2011 at 11:11 am |

    Can someone please explain how to delete FLASH cookies.
    Thank you

  15. Orcarick | Jun 4, 2011 at 5:45 pm |

    What the hell else do you expect from the corporate/government contempt for and manipulation of the people in The Land of the Lie and the Home of the Slave?

  16. Orcarick | Jun 4, 2011 at 1:45 pm |

    What the hell else do you expect from the corporate/government contempt for and manipulation of the people in The Land of the Lie and the Home of the Slave?

Comments are closed.