In addition to threatening to countersue the lawyers of the class action lawsuit against them, Taco Bell has embarked on a media counter-offensive. George Stephanopoulos reports for ABC:
‘Thank You For Suing Us’
That’s the headline on full-page ads Taco Bell is taking out in newspapers across the country today, and this morning Taco Bell’s president gave us an exclusive interview on “GMA” to press his case.
“I think when someone sullies your reputation you have to be swift and you have to be decisive. And we think our reputation has been sullied and we wanted to put out a headline that certainly drew attention and enables us to tell the story about our beef which is…88% USDA inspected, and not the 35% that’s being claimed,” Greg Creed told me. “And I think there is a huge difference between 88 and 35 and I think our customers, our employees and everyone else needs to know that.”
Taco Bell is retaining outside council, Creed said, and they will take whatever legal action is available to them.
“I think attacking our brand is like attacking a person. It’s just unacceptable when there aren’t any facts to support it,” Creed said on “GMA.”
Taco Bell claims that what they use is 88% beef, 3% water, 4% seasonings and 5% other ingredients. But the attorneys filing the lawsuit against the fast food chain told “GMA” that that the ingredients in the beef contain things “regular people do not use in recipes cooked at home.”…
Strong words from people who spell “beef” (and “real”) with backwards 3s. Read more here.