Did Eminem ‘Speak The Truth’ or ‘Sell Out’ on this Super Bowl Ad? (Video)

By bluemana on February 7, 2011 in News 58

Skullkid2064

http://www.youtube.com/watch?v=1DHo8fYFsd0

Pretty sure this would be considered him selling out.
- dirty johnny
  
  Em sucks lemonade out Cage’s pee pee. Cage sucks now too.
  
  I can’t ever fathom how people sitting on stacks of money that give there ass cheeks callouses feel the need to utterly degrade to sell diabetes to little kids. Just shut the fuck up and rap about vicodin, it’s probably better for you , anyway.
Skullkid2064

http://www.youtube.com/watch?v=1DHo8fYFsd0

Pretty sure this would be considered him selling out.
Bud Bundy

It would have been a good pep talk if it weren’t a car commercial. Even then, its alright. As for selling out, Eminem sold out a long time ago.
Bud Bundy

It would have been a good pep talk if it weren’t a car commercial. Even then, its alright. As for selling out, Eminem sold out a long time ago.
http://www.alternativenow.org/ Alternative Now

There’s several Chrysler factories in Detroit, so I don’t see this as him selling out. He’s maybe thinking of the people that work in those factories, and helping them keep their jobs.
- Bud Bundy
  
  Thats a far too reasonable answer. I mean he’s only from Detroit, why would he care about it or lend his name to something that might help his native city? This is clearly a conspiracy headed by the guys who shot Tupac, Majestic 12, and FEMA.
http://www.lastphoenix.com RaoPhoenix

There’s several Chrysler factories in Detroit, so I don’t see this as him selling out. He’s maybe thinking of the people that work in those factories, and helping them keep their jobs.
Bud Bundy

Thats a far too reasonable answer. I mean he’s only from Detroit, why would he care about it or lend his name to something that might help his native city? This is clearly a conspiracy headed by the guys who shot Tupac, Majestic 12, and FEMA.
DeepCough

Selling out: isn’t that what musicians with, y’know, money do?
DeepCough

Selling out: isn’t that what musicians with, y’know, money do?
Wilyadguy

Unlike Jack White, Eminem has stayed in Detroit. Kudos to him for standing up for what’s left of our auto industry. Bob Seger did it with Chevy truck (“Like a Rock”).
Wilyadguy

Unlike Jack White, Eminem has stayed in Detroit. Kudos to him for standing up for what’s left of our auto industry. Bob Seger did it with Chevy truck (“Like a Rock”).
- justagirl
  
  DARN that jack white!! like… where’s the loyalty to the shit-hole town he grew up in?
- Tuna Ghost
  
  Yes, kudos to Eminem for standing up for the car companies that sank Detroit (and a lot of MI along with it) with their incompetence and refusal to change. No one who lives in Detroit can afford any car shown in the commercial, and the Chrysler factory isn’t actually in Detroit. This is Chrysler attemping to rebrand itself using Detroit’s urban image and stret cred.
Honu

Selling out? Is a question like this really necessary anymore? I think the discussion over an artist losing credibility if they shill for a company was maybe interesting in the 60′s and 70′s. Art and commerce are so intertwined it shouldn’t make anyone bat an eyelash. Nice car btw.
Honu

Selling out? Is a question like this really necessary anymore? I think the discussion over an artist losing credibility if they shill for a company was maybe interesting in the 60′s and 70′s. Art and commerce are so intertwined it shouldn’t make anyone bat an eyelash. Nice car btw.
grooveboss

best thing he ever did. i like the parts that he is not talking
grooveboss

best thing he ever did. i like the parts that he is not talking
Jahopson Tx

Great ad. What the hell is “selling out” anywy? I do not like hip-hop (just isn’t my thing) so I don’t have a stake in whether or not Marshall is selling out or not, but I think making lots of money does not have to mean “sell out”. In this case, no, I don’t think he’s selling out at all. It was a great support for Detroit and its people.
Jahopson Tx

Great ad. What the hell is “selling out” anywy? I do not like hip-hop (just isn’t my thing) so I don’t have a stake in whether or not Marshall is selling out or not, but I think making lots of money does not have to mean “sell out”. In this case, no, I don’t think he’s selling out at all. It was a great support for Detroit and its people.
justagirl

DARN that jack white!! like… where’s the loyalty to the shit-hole town he grew up in?
Jim.

Isn’t Detroit a shithole? I never equated Luxury with Detroit ever!
Jim.

Isn’t Detroit a shithole? I never equated Luxury with Detroit ever!
http://voxmagi-necessarywords.blogspot.com/ VoxMagi

You can’t ‘sell out’ if you’ve never been anything other than a cashgrabbing jizzgobbling media whore. Shit…he never even pretended to be anything else…or if he did…he did it so badly that no one even noticed the effort.
http://voxmagi-necessarywords.blogspot.com/ VoxMagi

You can’t ‘sell out’ if you’ve never been anything other than a cashgrabbing jizzgobbling media whore. Shit…he never even pretended to be anything else…or if he did…he did it so badly that no one even noticed the effort.
http://voxmagi-necessarywords.blogspot.com/ VoxMagi

You can’t ‘sell out’ if you’ve never been anything other than a cashgrabbing jizzgobbling media whore. Shit…he never even pretended to be anything else…or if he did…he did it so badly that no one even noticed the effort.
pimpinwigger

I just bought that car because i saw eminem in the commercial. My life is perfect now. who knew. fake wood trim and leather seats are what it was missing. my last car was a piece of crap, it didn’t even have a screen on the dash. how embarrassing. i have been looking for a new car for a while now but i couldn’t figure out what to buy. until now of course. the last car i bought was the one from the commercial with sting. you know, the one with the yodeling crap. before that i bought the Shaq SUV. I feel sorry for all the losers tha can’t afford this luxury. what wasted lives you live.
pimpinwigger

I just bought that car because i saw eminem in the commercial. My life is perfect now. who knew. fake wood trim and leather seats are what it was missing. my last car was a piece of crap, it didn’t even have a screen on the dash. how embarrassing. i have been looking for a new car for a while now but i couldn’t figure out what to buy. until now of course. the last car i bought was the one from the commercial with sting. you know, the one with the yodeling crap. before that i bought the Shaq SUV. I feel sorry for all the losers tha can’t afford this luxury. what wasted lives you live.
pimpinwigger

I just bought that car because i saw eminem in the commercial. My life is perfect now. who knew. fake wood trim and leather seats are what it was missing. my last car was a piece of crap, it didn’t even have a screen on the dash. how embarrassing. i have been looking for a new car for a while now but i couldn’t figure out what to buy. until now of course. the last car i bought was the one from the commercial with sting. you know, the one with the yodeling crap. before that i bought the Shaq SUV. I feel sorry for all the losers tha can’t afford this luxury. what wasted lives you live.
http://www.nickmeador.org/ ndmeador

I grew up just outside Detroit, and my opinion is that Chrysler, Ford and GM are solely responsible for the terrible condition not only in that city but most of Michigan’s lower peninsula. Since at least WWII they’ve promised people a decent middle class life without even a college degree, so long as they’re willing to work in a factory or generic office. But since their business models didn’t change since WWII (and they fought for the highway system, against public transit and the electric car, etc.), they became petrified institutions–two of which had to be bailed out by the federal government in 2008. Of course, the argument for it was that all those people would lose their income otherwise. But the reality is that most of those middle class jobs disappeared forever. It’s just delaying the inevitable, and things in Michigan will keep getting worse (half of all college grads currently leave state). Detroit does have an undying spirit (and it’s really pathetic when people like justagirl and Jim below mindlessly bash it), but this commercial is simply offensive. Not many who could afford a car like that really live in Detroit–they live in the suburbs (Chrysler’s headquarters are 20 miles north of Detroit). Detroit is a hint of what’s to come in the rest of the country, thanks to the bank and auto bailouts that delayed the apocalyptic breakdown of our capitalist society. I tend to think WE’LL BE MORE PREPARED FOR IT WHEN IT COMES. So laugh all you want. I won’t bash your city when it implodes. I’ll just send Robocop to laugh in your face.
http://www.nickmeador.org/ ndmeador

I grew up just outside Detroit, and my opinion is that Chrysler, Ford and GM are solely responsible for the terrible condition not only in that city but most of Michigan’s lower peninsula. An automobile monoculture doesn’t allow the necessary diversity to maintain a healthy economy. Everyone has at least one family member who has worked for the “Big 3,” car parts companies (Belle Tire), etc. Since at least WWII they’ve promised people a decent middle class life without even a college degree, so long as they’re willing to work in a factory or generic office. But since their business models didn’t change since WWII (and they fought for the highway system, against public transit and the electric car, etc.), they became petrified institutions–two of which had to be bailed out by the federal government in 2008. Of course, the argument for it was that all those people would lose their income otherwise. But the reality is that most of those middle class jobs disappeared forever. It’s just delaying the inevitable, and things in Michigan will keep getting worse overall (half of all college grads currently leave state). Detroit does have an undying spirit (and it’s really pathetic when people like justagirl and Jim below mindlessly bash it), but this commercial is simply offensive. Not many who could afford a car like that really live in Detroit–they live in the suburbs (Chrysler’s headquarters are 20 miles north of Detroit, and GM’s downtown headquarters are considered a fortress that excludes the city’s people). Detroit is a hint of what’s to come in the rest of the country, thanks to the bank and auto bailouts that delayed the apocalyptic breakdown of our capitalist society. I tend to think WE’LL BE MORE PREPARED FOR IT WHEN IT COMES. People are already experimenting with urban farming and other recovery techniques. So chuckle all you want. I won’t bash your city when it implodes. I’ll just send Robocop to laugh in your face.
- JayKaye
  
  Excellent. I currently live just outside of Detroit and work in the industry. I saw the commercial and completely agree with you; it is offensive and manipulative.
Anonymous

Being a sell out is what he built his career on. Selling out and “gettin paid” -the difference is non-existent.
Next he’ll be shilling M&M’s …..
GoodDoktorBad

Being a sell out is what he built his career on. Selling out and “gettin paid” -the difference is non-existent.
Next he’ll be shilling M&M’s …..
Tuna Ghost

Yes, kudos to Eminem for standing up for the car companies that sank Detroit (and a lot of MI along with it) with their incompetence and refusal to change. No one who lives in Detroit can afford any car shown in the commercial, and the Chrysler factory isn’t actually in Detroit. This is Chrysler attemping to rebrand itself using Detroit’s urban image and stret cred.
dirty johnny

Em sucks lemonade out Cage’s pee pee. Cage sucks now too.

I can’t ever fathom how people sitting on stacks of money that give there ass cheeks callouses feel the need to utterly degrade to sell diabetes to little kids. Just shut the fuck up and rap about vicodin, it’s probably better for you , anyway.
dirty jonny

Selling out? Em was trying to sell out before anyone was even buying. And that’s not to totally knock his hustle. He has some pretty jammin’ radio fare when he’s sharp of wit and not trying to share his angst. Some folks do angst like it’s a thing that can’t be left unsaid. He does angst like people at my job bitching in the breakroom; one-upping one another over who has had a rockier path to, well, mediocrity.

As far a Detroit Steel goes… No sympathy for the industry I guess. We can’t afford to produce artifacts that ensure no future hominoids will dig ‘em up, can we? It is, however, always a touchy thing to fairly treat the folks, the unions, the towns and the ways of living that depend on these industries. I hate to see them as casualties of history, but i’ve been to detroit, and it is a very real possibility. A similar situation happened to my in-laws who were Poloroid lifers. When the plant went under about half of them adapted and the other half are starting to run out of pension….

Sure, the easy answer is to retrain, but I have some serious problems with this. First of all, we can’t all sell shit to each other like a retail ping-pong economy. Biotech is on obvious shoe-in, but there’s no telling where that will go in 15. My bet is it balloons and eventually pops much like the dot coms. And of course, nursing, physical therapy, X-Ray tech…. pretty safe bets unless it becomes overly saturated.

My REAL issue comes more from life experience. Things like “retraining” and seeking out “new and exciting career vectors” are for a certain type of person. I’m not here to make excuses for the lazy. I must say, though, American culture embraces a type of schizophrenic channel surfing approach to vocation. I don’t think it is ideal to be born a grocer and die a grocer with no other possible lot i life, however nowadays it seems like mess hall cook might have to pick up blood drawing certifications to stay employed!

I have had, for years, a handful of illiterate friends, a lot of semi-literate friends and last, but not least, people who only had the “social capital” to work in certain sectors (namely, machine shops). An unfortunate number of people out there, “egalitarian” or otherwise, look down at these friends of mine . (It’s sort of a litmus test for me now…. If you are a dumpster diving vegan raising money for your commune or candidate or whatever… And you LOOK DOWN at my close homies because they don’t know who the Vice President is? You aren’t an egalitarian. You are a deluded Star Trek fan who thinks freedom will be a classless spaceship, a “well lit room” to quote Hakim Bey.) Anyway, I’m just guessing that people with low social skills and difficulty with uncontrollable economic shifts will be trampled under history. But all the smug and smiling biotech newbies should probably remember the guys they left behind to work the cogs as they were being dismantled.

Being a kind or ethical person doesn’t get you a job.

P.S. Everyone keeps talking bout Jack White. He left cuz Detroit is the world’s largest crackhouse. Hate to say it after my rant, but the only way I would spend any time in Detroit is if I had a crackrock the size of a dauschund to sell
dirty jonny

Selling out? Em was trying to sell out before anyone was even buying. And that’s not to totally knock his hustle. He has some pretty jammin’ radio fare when he’s sharp of wit and not trying to share his angst. Some folks do angst like it’s a thing that can’t be left unsaid. He does angst like people at my job bitching in the breakroom; one-upping one another over who has had a rockier path to, well, mediocrity.

As far a Detroit Steel goes… No sympathy for the industry I guess. We can’t afford to produce artifacts that ensure no future hominoids will dig ‘em up, can we? It is, however, always a touchy thing to fairly treat the folks, the unions, the towns and the ways of living that depend on these industries. I hate to see them as casualties of history, but i’ve been to detroit, and it is a very real possibility. A similar situation happened to my in-laws who were Poloroid lifers. When the plant went under about half of them adapted and the other half are starting to run out of pension….

Sure, the easy answer is to retrain, but I have some serious problems with this. First of all, we can’t all sell shit to each other like a retail ping-pong economy. Biotech is on obvious shoe-in, but there’s no telling where that will go in 15. My bet is it balloons and eventually pops much like the dot coms. And of course, nursing, physical therapy, X-Ray tech…. pretty safe bets unless it becomes overly saturated.

My REAL issue comes more from life experience. Things like “retraining” and seeking out “new and exciting career vectors” are for a certain type of person. I’m not here to make excuses for the lazy. I must say, though, American culture embraces a type of schizophrenic channel surfing approach to vocation. I don’t think it is ideal to be born a grocer and die a grocer with no other possible lot i life, however nowadays it seems like mess hall cook might have to pick up blood drawing certifications to stay employed!

I have had, for years, a handful of illiterate friends, a lot of semi-literate friends and last, but not least, people who only had the “social capital” to work in certain sectors (namely, machine shops). An unfortunate number of people out there, “egalitarian” or otherwise, look down at these friends of mine . (It’s sort of a litmus test for me now…. If you are a dumpster diving vegan raising money for your commune or candidate or whatever… And you LOOK DOWN at my close homies because they don’t know who the Vice President is? You aren’t an egalitarian. You are a deluded Star Trek fan who thinks freedom will be a classless spaceship, a “well lit room” to quote Hakim Bey.) Anyway, I’m just guessing that people with low social skills and difficulty with uncontrollable economic shifts will be trampled under history. But all the smug and smiling biotech newbies should probably remember the guys they left behind to work the cogs as they were being dismantled.

Being a kind or ethical person doesn’t get you a job.

P.S. Everyone keeps talking bout Jack White. He left cuz Detroit is the world’s largest crackhouse. Hate to say it after my rant, but the only way I would spend any time in Detroit is if I had a crackrock the size of a dauschund to sell
Jason

sorry, umm, you’re an idiot, anyone who advertises A) luxury anything, B) gas-powered cars (since as the first commentor said, gas powered domination over an industry that should have LONG been improved upon by electric cars and public transportation is 100% stupid, business oligarchies are stupid and WAY more harmful than good for anyone except the company owners and high ranking investors), especially someone whose job is not even part of the industry they’re advertising, i.e. WTF does eminem know about auto manufacturing?, is 100% a sellout
Liam_McGonagle

Yeah, it’d have been different if he donated his fee to some type of charity or some such. But I didn’t hear anything to that effect.

But let’s face facts. Mathers is from the lowest circle of white trash Hell. Our pie-in-the-sky type of notions or charity or artistic integrity would probably only be met with complete incomprehension or derision. Not a super-inspiring paragon of virtue, but understandable in someone who spent his entirety of his formative years in a vicious, Hobbsian jungle.

I would hope that I myself would have done it differently, but it’d be bullshit for me to promise that I definitely would have.
Liam_McGonagle

Yeah, it’d have been different if he donated his fee to some type of charity or some such. But I didn’t hear anything to that effect.

But let’s face facts. Mathers is from the lowest circle of white trash Hell. Our pie-in-the-sky type of notions or charity or artistic integrity would probably only be met with complete incomprehension or derision. Not a super-inspiring paragon of virtue, but understandable in someone who spent his entirety of his formative years in a vicious, Hobbsian jungle.

I would hope that I myself would have done it differently, but it’d be bullshit for me to promise that I definitely would have.
- Jahopson Tx
  
  One of the most sensible, level-headed responses yet! Thanks Liam!
- Rev2020
  
  Em knows about artistic integrity, in the sense that he is striving to create genuine art. And often succeeds. I don’t listen to a lot of hip hop, but I listen to him because of how brilliant some of his stuff truly is.
  Yes he also wants to make a lot of money, but coming from poverty that is very understandable. Yes he has a big ego, but coming from being treated like shit that is even more understandable.
  
  Sure, he’s not a super-inspiring paragon of *every* virtue, but he has more intelligence — AND bigger balls — than about 99% of the population.
Jahopson Tx

One of the most sensible, level-headed responses yet! Thanks Liam!
JayKaye

Excellent. I currently live just outside of Detroit and work in the industry. I saw the commercial and completely agree with you; it is offensive and manipulative.
Godozo

Tell the truth? Yes, he did. Granted, that part is a constantly shrinking part of Detroit, but he told the truth.

Did he sell out? Yep…sales are probably dropping. He can see the end of the Hip Hop Payday coming, so he’s grabbing more before Rap stops (heck, he’s even started cursing at it before it turned on him).

But my favorite part is the end, where the words “Imported…from Detroit.” come up. That’s right, friends, Michigan’s become an occupied country, where the rest of the nation drains what it can before leaving the detritus to feed on its own. We’ve always been our own state, but once it was looked up on…now we’re trashed on because we can be trashed on.

It will get worse there before it gets better…and I don’t expect it to get better.
Godozo

Tell the truth? Yes, he did. Granted, that part is a constantly shrinking part of Detroit, but he told the truth.

Did he sell out? Yep…sales are probably dropping. He can see the end of the Hip Hop Payday coming, so he’s grabbing more before Rap stops (heck, he’s even started cursing at it before it turned on him).

But my favorite part is the end, where the words “Imported…from Detroit.” come up. That’s right, friends, Michigan’s become an occupied country, where the rest of the nation drains what it can before leaving the detritus to feed on its own. We’ve always been our own state, but once it was looked up on…now we’re trashed on because we can be trashed on.

It will get worse there before it gets better…and I don’t expect it to get better.
Godozo

Tell the truth? Yes, he did. Granted, that part is a constantly shrinking part of Detroit, but he told the truth.

Did he sell out? Yep…sales are probably dropping. He can see the end of the Hip Hop Payday coming, so he’s grabbing more before Rap stops (heck, he’s even started cursing at it before it turned on him).

But my favorite part is the end, where the words “Imported…from Detroit.” come up. That’s right, friends, Michigan’s become an occupied country, where the rest of the nation drains what it can before leaving the detritus to feed on its own. We’ve always been our own state, but once it was looked up on…now we’re trashed on because we can be trashed on.

It will get worse there before it gets better…and I don’t expect it to get better.
Rev2020

Em knows about artistic integrity, in the sense that he is striving to create genuine art. And often succeeds. I don’t listen to a lot of hip hop, but I listen to him because of how brilliant some of his stuff truly is.
Yes he also wants to make a lot of money, but coming from poverty that is very understandable. Yes he has a big ego, but coming from being treated like shit that is even more understandable.

Sure, he’s not a super-inspiring paragon of *every* virtue, but he has more intelligence — AND bigger balls — than about 99% of the population.
926

I don’t mind a good sellout — Em coulda improvised while trying to eat a looseburger at the wheel, or peeling outta Gilbert’s — but I can’t stand bad sellouts, like a Groupon banner ad on the Disinformation website, so there.
926

I don’t mind a good sellout — Em coulda improvised while trying to eat a looseburger at the wheel, or peeling outta Gilbert’s — but I can’t stand bad sellouts, like a Groupon banner ad on the Disinformation website, so there.
Aham421

After reading these posts, I am not sure that any of you know what destroyed the auto industry in the first place.
Aham421

After reading these posts, I am not sure that any of you know what destroyed the auto industry in the first place.
Darrell Hutchen

Eminem is not a sellout. His career was built on controversy, so the more people that hate him the more he has to rap about.
Darrell Hutchen

Eminem is not a sellout. His career was built on controversy, so the more people that hate him the more he has to rap about.
Bigdawg1

Not a sell out! Someone gave him a platform to express what he felt about his hometown. If you believe in the people where you came from and someone is going to pay you to say what you already believe, take it.
Bigdawg1

Not a sell out! Someone gave him a platform to express what he felt about his hometown. If you believe in the people where you came from and someone is going to pay you to say what you already believe, take it.