‘Do Not Track Me Online’ Privacy Bill Introduced

Photo: Nokia Releases (CC)

Photo: Nokia Releases (CC)

Tired of spam e-mails and unwanted pop-ups? This bill will create regulations as to how marketers obtain information about you without your knowledge. The bill still allows web users the option to be tracked by advertisers, just in case you enjoy having marketing companies target you.  Los Angeles Times reports:

The first “do not track” legislation was introduced in Congress on Friday, raising the possibility that Web users will be able to prevent advertisers from recording their online behavior for marketing purposes, similar to the Do Not Call Registry created in 2003.

The bill, called the “Do Not Track Me Online Act of 2011,” would give the Federal Trade Commission the right to create regulations that would force online marketers to respect the wishes of users who did not want to be tracked.

“Failure to do so would be considered an unfair or deceptive act punishable by law,” noted a statement from the office of Rep. Jackie Speier (D-Calif.), who is sponsoring the bill.

[Continues at Los Angeles Times]

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  • The Dude

    Wow, this bill would be EPIC. Unfortunately, I imagine there will be a total armageddon lobbying war that will take place to try and shoot it down.

  • The Dude

    Wow, this bill would be EPIC. Unfortunately, I imagine there will be a total armageddon lobbying war that will take place to try and shoot it down.

  • reubenavery

    Most spam comes from outside of our borders. Are we willing to wage war on Nigeria in the name of enforcing such a law?

  • Anonymous

    Most spam comes from outside of our borders. Are we willing to wage war on Nigeria in the name of enforcing such a law?

  • 5by5

    Another Democrat introduces a sensible law that Republicans will shoot down for no other reason except to be contrarian.

    FYI, this isn’t just about spam. This is about search engines like Google scooping up everywhere you surf just because you happen to be logged in to GMail, for instance. Or corporations dropping cookies onto your machine simply because you visit a non-related site that had a web ad on it.

  • 5by5

    Another Democrat introduces a sensible law that Republicans will shoot down for no other reason except to be contrarian.

    FYI, this isn’t just about spam. This is about search engines like Google scooping up everywhere you surf just because you happen to be logged in to GMail, for instance. Or corporations dropping cookies onto your machine simply because you visit a non-related site that had a web ad on it.

  • Guest

    >Another Democrat introduces a ridiculous, illogical law that attempts to re-shape the world by fiat and ignores economic and technological reality and that Republicans will shoot down for no other reason except to be realistic.

    FTFY

  • quartz99

    Sadly, this won’t change a lot. The lawful companies who are collecting information for marketing and sending out mass emails already have working “unsubscribe” and “remove my information” processes in place. If they don’t, they’re already breaking the law (If you are getting email purporting to be from a reputable company but the unsub doesn’t work or there isn’t one, it’s likely it’s a phishing email from a fraudster, not actually from the company). The ones that are unlawful already or coming from outside the country have no incentive to change a single thing they’re already doing.

  • Anonymous

    Sadly, this won’t change a lot. The lawful companies who are collecting information for marketing and sending out mass emails already have working “unsubscribe” and “remove my information” processes in place. If they don’t, they’re already breaking the law (If you are getting email purporting to be from a reputable company but the unsub doesn’t work or there isn’t one, it’s likely it’s a phishing email from a fraudster, not actually from the company). The ones that are unlawful already or coming from outside the country have no incentive to change a single thing they’re already doing.

  • Andrew

    What, exactly, is illogical about it? What is unrealistic about it?

  • Anonymous

    eh, partisan troll is partisan. Obviously, it was introduced by a democrat so “guest” doesn’t need to even look at the legislation to come to the conclusion that it must be ridiculous and illogical, failing to grasp the ridiculousness and illogic inherent in jumping to such a conclusion in all cases.

    That, or it’s a spammer who’s the target of the new legislation. Might explain why s/he was too cowardly to post with a handle or name.

  • Andrew

    What, exactly, is illogical about it? What is unrealistic about it?

  • quartz99

    eh, partisan troll is partisan. Obviously, it was introduced by a democrat so “guest” doesn’t need to even look at the legislation to come to the conclusion that it must be ridiculous and illogical, failing to grasp the ridiculousness and illogic inherent in jumping to such a conclusion in all cases.

    That, or it’s a spammer who’s the target of the new legislation. Might explain why s/he was too cowardly to post with a handle or name.

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