Via Fox News:
Sarah Palin is attempting to trademark her name ahead of a possible 2012 presidential run.
The former Alaska governor and 2008 Republican vice presidential candidate filed paperwork with the U.S. Patent and Trademark Office in November to register the trademark.
The federal office is seeking more information and examples of usage. The office is also seeking additional details for the application submitted in September by Palin’s daughter, Bristol, a contestant on ABC’s “Dancing with the Stars” last year.
Palin’s attorney, John J. Tiemessen, said Friday that he has six months to provide the information. “We are preparing to respond to all their questions for both,” he told The Associated Press by telephone from his office in Fairbanks. He said he couldn’t disclose the reasons why both applied for trademarks because of attorney-client privilege.
But Seattle lawyer Marshall J. Nelson, with the firm Davis Wright Tremaine LLP, says it’s not that unusual for entertainers to trademark their names.
“Everybody’s name is sort of their brand, and once it gets associated with goods or services, then it functions as a trademark,” Nelson said. Once a name is trademarked, he said, it gives the holder additional remedies to recover profits and damages if someone uses the name inappropriately.
For more information, see original article.