The Colbuffington Re-Post

Great summary of Colbert’s latest comedic coup from Alexia Tsotis at TechCrunch:

On his show tonight Colbert, frustrated with all the free content Arianna Huffington has been glomming off “The Colbert Report” and others, announced that he would build his own site and call it “The Colbuffington Re-Post.” The Colbuffington Re-Post has “everything you love about the Huffington Post because it is the Huffington Post with a new border around it that says the Colbuffington Re-Post.”

Har har indeed, except that when you actually visit TheColbuffingtonRepost.com, it truly serves up an exact copy of The Huffington Post with Stephen Colbert’s Colbuffington Re-Post logo. a) I’m not sure this is even legal. b) Just wait ’til Arianna gets a load of this.

And sure The Huffington Post might just repost this story and somehow find a way to monetize it all and true we’re getting traffic of this too (Thank you for the free content Stephen) … But aside from what this means in terms of eCPM or whatever the business model is these days, we as consumers and producers of media must sit back and appreciate the sheer ingenuity of The Colbuffington Re-Post, at least for a moment. You win Colbert…

[more at TechCrunch]

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  • Syber_punk

    thats because cobert is an unorignal punk

  • Syber_punk

    thats because cobert is an unorignal punk

  • You_hoo

    is this meta-comedy, or meta-meta-comedy, or what?

  • You_hoo

    is this meta-comedy, or meta-meta-comedy, or what?

  • Anonymous

    The commentary is obviously about Huffington selling what she never really owned, free volunteer writing and not so free content to AOL who have basically bought nothing but, what seems to be rapidly evaporating good will.
    Web sites are born and die at a rapid pace, some more successful than others are bought by old world mass media and uniformly die.
    So the question is did Huffington sell what she never owned, the volunteer labour of many socially orientated people or did AOL buy nothing, the volunteer labour of socially orientated people.
    So how will AOL get Huffington Post to force that volunteer labour to continue to contribute for free in order to justify the sale.
    Honestly unless AOL itself can prove it has made a shift from advertising propaganda to centre left social media, Huffington Post is $316 million thrown away, now upon that basis could AOL have better spend that money making and promoting that shift directly. Never forget, AOL gave birth to Mozilla, so there is a measure of openness within that company.

  • rtb61

    The commentary is obviously about Huffington selling what she never really owned, free volunteer writing and not so free content to AOL who have basically bought nothing but, what seems to be rapidly evaporating good will.
    Web sites are born and die at a rapid pace, some more successful than others are bought by old world mass media and uniformly die.
    So the question is did Huffington sell what she never owned, the volunteer labour of many socially orientated people or did AOL buy nothing, the volunteer labour of socially orientated people.
    So how will AOL get Huffington Post to force that volunteer labour to continue to contribute for free in order to justify the sale.
    Honestly unless AOL itself can prove it has made a shift from advertising propaganda to centre left social media, Huffington Post is $316 million thrown away, now upon that basis could AOL have better spend that money making and promoting that shift directly. Never forget, AOL gave birth to Mozilla, so there is a measure of openness within that company.

    • http://jrients.blogspot.com/ Jrients

      “So the question is did Huffington sell what she never owned, the volunteer labour of many socially orientated people or did AOL buy nothing”

      I think the answer is “both”. That sound you hear is Ms. Huffington laughing all the way to the bank.

  • http://jrients.blogspot.com/ Jrients

    “So the question is did Huffington sell what she never owned, the volunteer labour of many socially orientated people or did AOL buy nothing”

    I think the answer is “both”. That sound you hear is Ms. Huffington laughing all the way to the bank.

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