Great summary of Colbert’s latest comedic coup from Alexia Tsotis at TechCrunch:
On his show tonight Colbert, frustrated with all the free content Arianna Huffington has been glomming off “The Colbert Report” and others, announced that he would build his own site and call it “The Colbuffington Re-Post.” The Colbuffington Re-Post has “everything you love about the Huffington Post because it is the Huffington Post with a new border around it that says the Colbuffington Re-Post.”
Har har indeed, except that when you actually visit TheColbuffingtonRepost.com, it truly serves up an exact copy of The Huffington Post with Stephen Colbert’s Colbuffington Re-Post logo. a) I’m not sure this is even legal. b) Just wait ’til Arianna gets a load of this.
And sure The Huffington Post might just repost this story and somehow find a way to monetize it all and true we’re getting traffic of this too (Thank you for the free content Stephen) … But aside from what this means in terms of eCPM or whatever the business model is these days, we as consumers and producers of media must sit back and appreciate the sheer ingenuity of The Colbuffington Re-Post, at least for a moment. You win Colbert…
[more at TechCrunch]