Asda, a British retail giant owned by Wal-Mart, has launched an online dating site which matches singles by the products they purchase. Because, really, you are what you buy, and who would want to cohabit with someone who consumes a different brand of toilet paper? Business Review Europe gets starry-eyed:
Asda customers may be able to find love among the cabbages. According to Asda, the novel idea came about after a survey conducted on 10,000 of their shoppers showed that 71 percent of men and 64 percent of women look for a possible match in their local supermarket. And 41 percent said they viewed contents of fellow shoppers baskets to try and gauge whether they were single. Asda has decided to give the lonely hearts of our nation a helping hand!
Asdadating.com is the ‘perfect matchmaking option,’ explains a Asda spokesperson, ‘you can chat to fellow shoppers you like the look of whilst getting your weekly shop done.’
Asda’s dating website matches potential partners based on their shopping habits. AsdaDating.com is run in association with dating agency UKDating.
“You can get your weekly shop done while chatting to fellow Asda shoppers who take your fancy. With over 18 million shoppers visiting Asda each week we realised this is an unmissable opportunity to help set up a few dates.
“Who knows, maybe we’ll see another in-store marriage.”