British Supermarket Chain Starts Dating Service Based On Shopping Habits

By on March 23, 2011 in News 8

24925Asda, a British retail giant owned by Wal-Mart, has launched an online dating site which matches singles by the products they purchase. Because, really, you are what you buy, and who would want to cohabit with someone who consumes a different brand of toilet paper? Business Review Europe gets starry-eyed:

Asda customers may be able to find love among the cabbages. According to Asda, the novel idea came about after a survey conducted on 10,000 of their shoppers showed that 71 percent of men and 64 percent of women look for a possible match in their local supermarket. And 41 percent said they viewed contents of fellow shoppers baskets to try and gauge whether they were single. Asda has decided to give the lonely hearts of our nation a helping hand!

Asdadating.com is the ‘perfect matchmaking option,’ explains a Asda spokesperson, ‘you can chat to fellow shoppers you like the look of whilst getting your weekly shop done.’

Asda’s dating website matches potential partners based on their shopping habits. AsdaDating.com is run in association with dating agency UKDating.

“You can get your weekly shop done while chatting to fellow Asda shoppers who take your fancy. With over 18 million shoppers visiting Asda each week we realised this is an unmissable opportunity to help set up a few dates.

“Who knows, maybe we’ll see another in-store marriage.”

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  • justagirl

    just reading about these chatty shoppers makes me feel homicidal. >:

  • justagirl

    just reading about these chatty shoppers makes me feel homicidal. >:

  • http://www.facebook.com/people/Mark-Siragusa/682282532 Mark Siragusa

    Still isn’t as bad as eharmony making sure everyone in their site is a christian

  • http://www.facebook.com/people/Mark-Siragusa/682282532 Mark Siragusa

    Still isn’t as bad as eharmony making sure everyone in their site is a christian

  • Vabune

    “Who knows, maybe we’ll see another in-store marriage.”

    Wait – what? Another?

  • Vabune

    “Who knows, maybe we’ll see another in-store marriage.”

    Wait – what? Another?

  • dirtyjohnny

    the creepiest version of this i saw was in one of those “skymall” magazines in an airplane. it was a dating service organized by tax bracket. you had to make 100 or 200,000 a year to sign up. essentially the pitch was something like “you pay good money to have a personal shopper, an accountant, whatever… why wouldn’t you want the same caliber of research in your romantic life.” the unspoken part was the weeding out of the less bankrolled. “i ain’t sayin she’s a golddigger…”

  • dirtyjohnny

    the creepiest version of this i saw was in one of those “skymall” magazines in an airplane. it was a dating service organized by tax bracket. you had to make 100 or 200,000 a year to sign up. essentially the pitch was something like “you pay good money to have a personal shopper, an accountant, whatever… why wouldn’t you want the same caliber of research in your romantic life.” the unspoken part was the weeding out of the less bankrolled. “i ain’t sayin she’s a golddigger…”