KidZania: The Consumerism-Brainwashing Amusement Park Coming To The U.S.A.

The Morning News visits KidZania, a surreal amusement-park-of-the-future with locations in Dubai, Portugal, Indonesia, Japan, South Korea, Mexico, and soon, the United States. Its a Sims-like miniature world in which children play-act at being adult worker-drones and consumers:

The children are learning factory work, it’s in a job bottling Coca-Cola, and when they’re working at a restaurant, that “restaurant” has golden arches. The dentist office is sponsored by Crest.

At the heart of the concept and the business of KidZania is corporate consumerism, re-staged for children whose parents pay for them to act the role of the mature consumer and employee. The rights to brand and help create activities at each franchise are sold off to real corporations.

Smith-Kidzania3

, , , , , ,

  • Butter Knife

    Seems like an odd choice, teaching American kids the joys of working for massive multi-nationals.

    These kids aren’t going to get those jobs, because they’re going to inherit artificial scarcity in a post-scarcity world. The purchasing power of those in the investor class (roughly the top 1%-5% of wealth, not income) is fast approaching infinite, while the purchasing power of the working classes (everyone else) is fast approaching 0.

    The Indonesian location has much better optics, their working classes will actually have work further into the future.

    Happy future, everyone!

  • Butter Knife

    Seems like an odd choice, teaching American kids the joys of working for massive multi-nationals.

    These kids aren’t going to get those jobs, because they’re going to inherit artificial scarcity in a post-scarcity world. The purchasing power of those in the investor class (roughly the top 1%-5% of wealth, not income) is fast approaching infinite, while the purchasing power of the working classes (everyone else) is fast approaching 0.

    The Indonesian location has much better optics, their working classes will actually have work further into the future.

    Happy future, everyone!

  • Hadrian999

    wtf happened to theme parks actually being fun? shit is supposed to have roller coasters, funnel cakes, and lemon shake-ups not jobs

  • Hadrian999

    wtf happened to theme parks actually being fun? shit is supposed to have roller coasters, funnel cakes, and lemon shake-ups not jobs

21
More in amusement parks, Brainwash, Capitalism, Children, Consumerism, Entertainment
Atomic And Radioactive Products

“In the early 1900s, radium was more valuable than gold and platinum. As such, the term “Radium” was incorporated into the brand names of any number of products even when...

Close