Life Inside Store Displays

In advertising and window displays, companies invite us to step into a lifestyle which we may access by purchasing their products. Suppose someone took the message too literally? While visiting IKEA with friends, photographer Christian Gideon created a series of pictures in which all facets of daily home life were simulated within the store’s famed mock interiors. The results are hilarious and poignant (with lots of bro bonding). Via My Modern Metropolis:

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