NYC Advertisment Featuring Photoshopped 9/11 Firefighter Pulled

Fireman AdJamie Schram writes in the New York Post:

An ad agency for a law firm specializing in 9/11 lawsuits said today it is pulling the controversial posters after it was revealed that the somber, soot-smeared FDNY firefighter holding an image of the charred remains of the World Trade Center was not actually at Ground Zero.

“We issue a sincere and deep apology to Firefighter [Robert] Keiley and this ad will not run again,” said John Barker, president of the Barker/DZP ad agency.

The Post reported today that Keiley — who joined New York’s Bravest only in 2004 — was working as a model when he posed for what he thought would be used for a run-of-the-mill fire-prevention ad.

He appeared in generic firefighter gear and gripped a helmet for the shot — not the photo of the destroyed Twin Towers that was “put” into his hands with Photoshop software for the Worby Groner Edelman & Napoli Bern ad.

“It’s an insult to the Fire Department. It’s an insult to all the families who lost people that day,” said Keiley, 34, an ex-cop who now works out of an engine company in Flatbush, Brooklyn.

Keily had threatened to sue. “It makes me look like I’m cashing in on 9/11, saying I was there even though I was never there, and that I’m sick and possibly suing, trying to get a chunk of money.”

For more information, see original article.

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  • Anonymous

    “Reality -what a concept”

  • GoodDoktorBad

    “Reality -what a concept”

  • WhiteRose

    The stupidity of man…. Photoshop grrrr

  • WhiteRose

    The stupidity of man…. Photoshop grrrr

  • Iamevolved2

    Guess what? People in herpes ads don’t REALLY have herpes. People in white lab coats in TV commercials are NOT real doctors. It’s called STOCK photography for a reason.

    • $4251815

      Thank you! This meathead’s should have stuck to modeling.

  • Iamevolved2

    Guess what? People in herpes ads don’t REALLY have herpes. People in white lab coats in TV commercials are NOT real doctors. It’s called STOCK photography for a reason.

  • ZombieSlapper

    Thank you! This meathead’s should have stuck to modeling.

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