This reminds me a bit of the old Milgram experiment on obedience to authority figures except the results are more “shocking” (no pun intended). Laura Sanders writes on WIRED Science:
SAN FRANCISCO — When faced with a thorny moral dilemma, what people say they would do and what people actually do are two very different things, a new study finds. In a hypothetical scenario, most people said they would never subject another person to a painful electric shock, just to make a little bit of money. But for people given a real-world choice, the sparks flew.
The results, presented April 4 at the annual meeting of the Cognitive Neuroscience Society, serve as a reminder that hypothetical scenarios don’t capture the complexities of real decisions.
Morality studies in the lab almost always rely on asking participants to imagine how they’d behave in a certain situation, study coauthor Oriel Feldman Hall of Cambridge University said in her presentation. But these imagined situations are missing teeth: “Whatever you choose, it’s not going to happen,” she said.
But in Feldman Hall’s study, things actually happened. “There are real shocks and real money on the table,” she said. Subjects lying in an MRI scanner were given a choice: Either administer a painful electric shock to a person in another room and make one British pound (a little over a dollar and a half), or spare the other person the shock and forgo the money. Shocks were priced in a graded manner, so that the subject would earn less money for a light shock, and earn the whole pound for a severe shock. This same choice was given 20 times, and the person in the brain scanner could see a video of either the shockee’s hand jerk or both the hand jerk and the face grimace.
Read More: WIRED Science