Do pinks and purples remind you of gathering berries? Do greens and blues remind you of hunting in the forest? Finding a reason other than cultural influence as to why genders seems to lean towards specific colors, scientists look to our past. Via Fiona Macrae at Daily Mail:
Girls really do prefer pink – and not just because it is pretty.
Scientists have shown that females are drawn to pinks and reds and men to blues and greens – and they believe the explanation lies our hunter-gatherer past.
As the gatherers of the operation, women’s brains became fine-tuned to the purples and reds of ripe fruits and berries.
The men, meanwhile, developed a preference for the clear blue skies that signaled good weather for hunting.
The theory comes from Chinese scientists who asked more than 350 students to study 11 colours for three minutes and then rank them in order of preference.
The students also underwent personality tests.
This revealed the women to favour pink, purple and white and the men to like blue and green, the journal Personality and Individual Differences reports.
[Continues at Daily Mail]