Women Like Pink Because Of ‘Berry-Picking’ Past And Boys Like Green Because Of Their Hunting Ancestors

525px-HeteroSym-pinkblue.svgDo pinks and purples remind you of gathering berries? Do greens and blues remind you of hunting in the forest? Finding a reason other than cultural influence as to why genders seems to lean towards specific colors, scientists look to our past. Via Fiona Macrae at Daily Mail:

Girls really do prefer pink – and not just because it is pretty.

Scientists have shown that females are drawn to pinks and reds and men to blues and greens – and they believe the explanation lies our hunter-gatherer past.

As the gatherers of the operation, women’s brains became fine-tuned to the purples and reds of ripe fruits and berries.

The men, meanwhile, developed a preference for the clear blue skies that signaled good weather for hunting.

The theory comes from Chinese scientists who asked more than 350 students to study 11 colours for three minutes and then rank them in order of preference.

The students also underwent personality tests.

This revealed the women to favour pink, purple and white and the men to like blue and green, the journal Personality and Individual Differences reports.

[Continues at Daily Mail]

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  • Andrew
  • Andrew
    • http://www.disinfo.com Disinformation

      Yes, the demiurge clouds the horned one(s)’ judgement this week … while the Master dreams she will consider the children of the horn.

  • MrMan

    “Finding a reason OTHER than cultural influence as to why genders seems to lean towards specific colors, scientists look to our past.”

    It may or may not be accurate, but it’s an interesting study nonetheless.

  • MrMan

    “Finding a reason OTHER than cultural influence as to why genders seems to lean towards specific colors, scientists look to our past.”

    It may or may not be accurate, but it’s an interesting study nonetheless.

  • ArgosyJones

    Environmental psychology has a built in disciplinary flaw; it attempts to explain things that are well known and measurable in terms of a largely unknown human prehistory. It yeilds no new information in psychology, and can tell us nothing about prehistory. Rather, it provides fanciful wise sounding fables that reflect the biases of the researchers and their community.

    If the results had been the reverse, male preference for red and pink would just be because our ancient male ancestors had to follow trails of blood through the wilderness. If anthropology emphasized agriculture, we could explain men’s preference for blue and green by the fact that this is associated with good weather for farming.

  • ArgosyJones

    Environmental psychology has a built in disciplinary flaw; it attempts to explain things that are well known and measurable in terms of a largely unknown human prehistory. It yeilds no new information in psychology, and can tell us nothing about prehistory. Rather, it provides fanciful wise sounding fables that reflect the biases of the researchers and their community.

    If the results had been the reverse, male preference for red and pink would just be because our ancient male ancestors had to follow trails of blood through the wilderness. If anthropology emphasized agriculture, we could explain men’s preference for blue and green by the fact that this is associated with good weather for farming.

  • Amazonian

    What a load of bollocks. In Victorian times is was the opposite – boys in pink, girls in blue.

    As a girl, I prefer greens and blues and yellows – maybe because they are closer to NATURE, and FORESTS and SUNSHINE and FRESH AIR and FREEDOM, all of which I LIKE. I’m not bothered about pinks. Everyone always forgets about yellow.

  • Amazonian

    What a load of bollocks. In Victorian times is was the opposite – boys in pink, girls in blue.

    As a girl, I prefer greens and blues and yellows – maybe because they are closer to NATURE, and FORESTS and SUNSHINE and FRESH AIR and FREEDOM, all of which I LIKE. I’m not bothered about pinks. Everyone always forgets about yellow.

  • http://disinfo.com Disinformation

    Yes, the demiurge clouds the horned one(s)’ judgement this week … while the Master dreams she will consider the children of the horn.

  • Anonymous

    Same as: “the graves are covered with flowers because of the smell of the deceased”

  • Anonymous

    Same as: “the graves are covered with flowers because of the smell of the deceased”

  • Girlindaytona

    Such bulls**t! Why not boys like red and pink because it is the color of blood from their hunts, but because their parents constantly dressed them in blue and green because of gender phobia, we assume they really liked blue and green from birth. My grandson likes pink but his Dad has a fit so he wears blue. Women and girls also like skirts and heels because they can reach higher berries on trees with heels and having picked so many nice berries from the nice green bushes on clear days with blue skies, they pull up their skirts and lay the berries in the loose fabric before transferring them to their baskets.
    I like red lipstick because blue makes me look like I’m dead.

  • Girlindaytona

    Such bulls**t! Why not boys like red and pink because it is the color of blood from their hunts, but because their parents constantly dressed them in blue and green because of gender phobia, we assume they really liked blue and green from birth. My grandson likes pink but his Dad has a fit so he wears blue. Women and girls also like skirts and heels because they can reach higher berries on trees with heels and having picked so many nice berries from the nice green bushes on clear days with blue skies, they pull up their skirts and lay the berries in the loose fabric before transferring them to their baskets.
    I like red lipstick because blue makes me look like I’m dead.

  • Tchoutoye

    I wish Disinfo would stop providing a platform for the rubbish of The Daly Fail. If I wanted to read their trite nonsense I would go to their website, not hang out here in search of better stuff.

  • Tchoutoye

    I wish Disinfo would stop providing a platform for the rubbish of The Daly Fail. If I wanted to read their trite nonsense I would go to their website, not hang out here in search of better stuff.

  • quartz99

    I call bullshit. People are drawn to the colors they are socialized to be drawn to. I was not socialized to believe that all good girls must must must love pink and lavender (thank you, wonderful parents). As a result, I don’t like pink or lavender. Give me a good stormy blue any day.

    This is just another thin veneer of “well we can make it sound like science” to reinforce modern stereotypes about men and women. It’s just as sexist as the managers who push “we must make pastel websites because we want to reach women.” Well hello, you’re talking to a designer who’s an average woman and your pastel sites make _me_ want to puke.

  • Anonymous

    I call bullshit. People are drawn to the colors they are socialized to be drawn to. I was not socialized to believe that all good girls must must must love pink and lavender (thank you, wonderful parents). As a result, I don’t like pink or lavender. Give me a good stormy blue any day.

    This is just another thin veneer of “well we can make it sound like science” to reinforce modern stereotypes about men and women. It’s just as sexist as the managers who push “we must make pastel websites because we want to reach women.” Well hello, you’re talking to a designer who’s an average woman and your pastel sites make _me_ want to puke.

  • http://twitter.com/jennydevildoll Jenny DevilDoll

    Too bad for the pseudoscientists at Daily Fail that initially in Victorian times pink was regarded as the proper color for BOYS (it’s was seen as a small child’s version of the more “masculine” color red) while light blues were considered the softer and more appropriate color for girls.

    Also, if it’s all about “hunter-gatherer” societies, what do these geniuses make of peoples who had to hunt in plains or desert areas, where the predominant colors would NOT be green and blue? For that matter, haven’t they ever heard of BLUEberries, ffs? (I’d rather gather that than a berry that was pink and most likely not yet ripe.)

  • http://twitter.com/jennydevildoll Jenny DevilDoll

    Too bad for the pseudoscientists at Daily Fail that initially in Victorian times pink was regarded as the proper color for BOYS (it’s was seen as a small child’s version of the more “masculine” color red) while light blues were considered the softer and more appropriate color for girls.

    Also, if it’s all about “hunter-gatherer” societies, what do these geniuses make of peoples who had to hunt in plains or desert areas, where the predominant colors would NOT be green and blue? For that matter, haven’t they ever heard of BLUEberries, ffs? (I’d rather gather that than a berry that was pink and most likely not yet ripe.)

  • Michelle Souza

    My favorite color combo is white pink and pale green. Because it reminds me of a Wilton cake. Yum….
    My other combo is lavendar, pale green, and aqua. Maybe that’s from my past life living on the beach with purple flowers? I seldom think of berries. They make bad stains.

  • Michelle Souza

    My favorite color combo is white pink and pale green. Because it reminds me of a Wilton cake. Yum….
    My other combo is lavendar, pale green, and aqua. Maybe that’s from my past life living on the beach with purple flowers? I seldom think of berries. They make bad stains.

  • Michelle Souza

    BTW, you should ask arabs. Mosques are pink and blue, according to gender.

  • Michelle Souza

    BTW, you should ask arabs. Mosques are pink and blue, according to gender.